marchapril2021 - 5

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INSIDE THE FENCE
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VOL. 35, NO. 4
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The $7 Million Man
POLITICAL LEADERS in Las Vegas
determined it's time to take a gamble
while they're down in traffic count
and play the high stakes marketing
game of renaming the airport.

McCarren International is no more. Clark
County leaders decided in February it's time to boot
the name honoring the late Sen. Pat McCarran, a man
who championed aviation, but conversely, hardline
antisemitism.
Leaders decided to name the airport Harry Reid
International Airport after the former senator noted
more for passionately milquetoast speeches on the
floor of the Senate than social construct worldviews
that tickle the pharyngeal reflex.
The move will cost an estimated $5-$7
million. Removing the name of a noted admirer
of Generalissimo Francisco Franco from an airport
seems like money well spent, but this is an aviation
marketing move, which is never for the faint of heart.
A petition on Change.org gathered more than
20,000 signatures asking Clark County to reconsider
the name change and simply rename the airport Las
Vegas International Airport. It's easy to dismiss this as
either political skullduggery on the pettiest of levels or
a gaggle of people who spend their days sweating over
the name and gender of an inanimate plastic tuber
that's otherwise enjoyed mostly by young children.

Or they might have a point. Why does it need
to be named after anyone? Isn't the city name good
enough?
Airport name change proposals always bring
controversy. Just ask your colleagues in St. Louis,
Santa Ana or Burbank. Some are easy to justify.
Others might seem archaic because no one knows
who the airport is named after. You don't learn about
Albert Bond Lambert or Billy Mitchell in school,
but you do f ly in and out of facilities named after
them without thinking twice who they even were.
But try and drop the name and you'll find
yourself in trouble with a local activist group or two.
Clark County's move is the right one, but it's
worth a hard look on naming the airport after the city
before sinking at least $5 million into the change. If
you're thinking about renaming your airport to honor
someone, make sure to really do your homework on
them. Or, better yet, find an administrative meeting
room or drinking fountain outside
the public purview to slap their
name on.
But whatever you do, don't
let the public decide. Just ask
the Minnesota Department of
Transportation about Plowy
McPlowFace.
--

Have a story to tell?
Coming up in the
May/June issue
Cover Story: 2021 Projects of the Year
Airport Feature: Security Equipment
FBO Feature: Business Development
Special Feature: Fueling Technology
Product Focus: Restroom Technology

Contact Joe at joe.petrie@aviationpros.com
MARCH/APRIL 2021 \ AVIATIONPROS.COM / 5
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marchapril2021

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