Airport Business - 32
TECHNOLOGY
passengers into their stores and to provide
unique in-store experiences or products
that customers can't easily get elsewhere.
Digital signage
From customer demographics to the
products offered, retailing in an airport is
much different than in typical brick-andmortar stores. To help airport retailers
meet some of the challenges they face,
digital signage provides innovative and
effective tools to transform passing
passengers into customers. Digital signs
are already a familiar technology in
airports. Interactive kiosks streamline
ticketing and check-in and provide
terminal maps and other wayfaring and
information assistance. Large format
displays give passengers up-to-theminute information on departures and
arrivals. Displays also deliver ads for
airport retailers and video walls provide
an immersive wow factor to promote the
airport and locale.
LEKTRO
Once passengers
have made it through
security, they're a
captive audience for
everything that modern
airports offer.
NEC
Benefits
f CATCHING EYEBALLS
Digital displays are particularly wellsuited for use in retail environments,
providing f lexibility and ease of
integration. Their most basic benefit -
in airports or elsewhere - is avoiding
the hassles and high costs of traditional
printed posters. Retailers can program
digital displays to present ads or engaging
slide and video content. A single digital
screen can showcase many more products
than a non-digital display, and airport
retailers also don't have to worry about
access for third-party print vendors.
Digital signage helps move customers
along the sales funnel. Its key benefits
include:
Because of the physical space in
which they operate, it's particularly
important for airport retailers to attract
the attention of passengers walking by
their stores. Digital signage is uniquely
effective at attracting attention because
it lets you leverage the captivating power
of images, video and music to grab and
hold attention. An Intel study found
that digital displays capture 400 percent
to 600 percent more views than static
displays. By using digital signage -
either a single screen or a bright LED
video wall - retailers can create eyecatching content that will drive sales and
increase revenue.
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AviationPros.com/10017652
32 \ AIRPORTBUSINESS / MAY 2019
www.xovis.com
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http://www.lektro.com
http://www.xovis.com
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Airport Business
Table of Contents for the Digital Edition of Airport Business
Inside the Fence
Industry Update
Parking, Profitability & Pinatas
Security by Design - New Security Technology and the Future of Airport Security Checkpoint Design
Washington Watch
A Vision for the Next Generation of Passenger Needs
Digital Signage Provides New Opportunities for Airport Retail
Totally Boggus
Executive Search Part 1: An Education on a Widely Used but Misinterpreted Topic
Know Your Needs for ARFF Equipment
American Aero's Journey to IS-BAH Stage III
Product Profile
Grounded in Safety...or Safety, Grounded?
Airport Business - 1
Airport Business - 2
Airport Business - 3
Airport Business - 4
Airport Business - 5
Airport Business - Inside the Fence
Airport Business - 7
Airport Business - Industry Update
Airport Business - 9
Airport Business - 10
Airport Business - 11
Airport Business - Parking, Profitability & Pinatas
Airport Business - 13
Airport Business - 14
Airport Business - 15
Airport Business - Security by Design - New Security Technology and the Future of Airport Security Checkpoint Design
Airport Business - 17
Airport Business - 18
Airport Business - 19
Airport Business - Washington Watch
Airport Business - 21
Airport Business - A Vision for the Next Generation of Passenger Needs
Airport Business - 23
Airport Business - 24
Airport Business - 25
Airport Business - 26
Airport Business - 27
Airport Business - 28
Airport Business - 29
Airport Business - Digital Signage Provides New Opportunities for Airport Retail
Airport Business - 31
Airport Business - 32
Airport Business - 33
Airport Business - Totally Boggus
Airport Business - 35
Airport Business - Executive Search Part 1: An Education on a Widely Used but Misinterpreted Topic
Airport Business - 37
Airport Business - 38
Airport Business - 39
Airport Business - Know Your Needs for ARFF Equipment
Airport Business - 41
Airport Business - 42
Airport Business - 43
Airport Business - American Aero's Journey to IS-BAH Stage III
Airport Business - 45
Airport Business - Product Profile
Airport Business - 47
Airport Business - Grounded in Safety...or Safety, Grounded?
Airport Business - 49
Airport Business - 50
Airport Business - 51
Airport Business - 52
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