September-October_2021 - 37
SMART DATA
Leading smart data solution providers have thousands of
hotspots around the world enabled with their technology,
including hotels, tourist attractions, public transport terminals
and more, ensuring that airport operators are given continually
accurate, up-to-date information throughout a traveler's
journey.
ZOOX SMART DATA
anticipated touchpoint for traveling
consumers. More often, however,
consumers
find themselves
lost
among thousands in an airport facility,
which occasionally sacrifices comfort
and personal service for speed and
efficiency. This is a challenge in
today's predominately mobile world,
where consumers expect instant,
personalized service. As the travel
industry adapts to new standards of
consumer satisfaction, simply offering
a mobile app with a few features does
not fully resolve the demand for instant
service that today's consumers expect to
be tailored to their unique preferences.
But the always-connected nature of
today's consumer provides airports
with a vital opportunity to monetize
their Wi-Fi networks in a way that
promotes interactions that align with
each traveler's individual interests during
their airport stay. This is made possible
through an integration with a smart data
platform.
When a traveler logs into an
airport's Wi-Fi and opts
in to the
service, an advanced smart data
solution will begin to compile detailed
demographics and analytics on each
traveler. This can include a traveler's
marital status, income level, hobbies,
memberships, and more. Once compiled,
the smart data platform can then use
AI technology to automatically align a
traveler's profile with available services
and promotions that would best fit
their lifestyle preferences. Airport
operators can promote restaurants
and shops to the travelers most likely
to consume their products; a traveler
with an interest in beer can receive a
notification for happy hour discounts at
nearby restaurants, convincing a traveler
to eat onsite. The smart data platform
will continue to compile data each time
a traveler logs back into the airport's
Wi-Fi, creating increasingly complete
SEPTEMBER/OCTOBER 2021 \ AVIATIONPROS.COM / 37
http://www.AVIATIONPROS.COM
September-October_2021
Table of Contents for the Digital Edition of September-October_2021
Make Durable and Affordable Halogen and Xenon Lamps Part of Your Economic Transition Plan
Inside the Fence
Industry Update
Detecting and Mitigating Fuel Leaks with Technology
Airport Guru
Legal Matters
Destratification Fans Offer Small Solutions to Big Issues
The New Era of Facility Maintenance
A New Generation in Airfield Equipment
Tapping into the Revenue Potential of the Digital Traveler through Smart Data Technology
Product Focus
September-October_2021 - Make Durable and Affordable Halogen and Xenon Lamps Part of Your Economic Transition Plan
September-October_2021 - 2
September-October_2021 - 3
September-October_2021 - 4
September-October_2021 - Inside the Fence
September-October_2021 - Industry Update
September-October_2021 - 7
September-October_2021 - 8
September-October_2021 - 9
September-October_2021 - 10
September-October_2021 - 11
September-October_2021 - Detecting and Mitigating Fuel Leaks with Technology
September-October_2021 - 13
September-October_2021 - 14
September-October_2021 - 15
September-October_2021 - 16
September-October_2021 - 17
September-October_2021 - Airport Guru
September-October_2021 - 19
September-October_2021 - Legal Matters
September-October_2021 - 21
September-October_2021 - Destratification Fans Offer Small Solutions to Big Issues
September-October_2021 - 23
September-October_2021 - The New Era of Facility Maintenance
September-October_2021 - 25
September-October_2021 - 26
September-October_2021 - 27
September-October_2021 - A New Generation in Airfield Equipment
September-October_2021 - 29
September-October_2021 - 30
September-October_2021 - 31
September-October_2021 - 32
September-October_2021 - 33
September-October_2021 - 34
September-October_2021 - 35
September-October_2021 - Tapping into the Revenue Potential of the Digital Traveler through Smart Data Technology
September-October_2021 - 37
September-October_2021 - 38
September-October_2021 - 39
September-October_2021 - Product Focus
September-October_2021 - 41
September-October_2021 - 42
September-October_2021 - 43
September-October_2021 - 44
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