Automatic_Merchandiser_October-November_2020 - 10
OCS UPDATE
Brighter Days are
Ahead for OCS
Three things operators can do to weather
the storm throughout COVID-19
By Abby White, Editor
PRE-COVID-19, MOST OPERA-
tors reported that office coffee service
(OCS) accounts were strong. Our
annual State of the Office Coffee
Service Industry report, released
last month, revealed that the OCS
segment had its best year yet, hitting
revenues of $5.97 billion, a 4.8%
increase over the previous year. But
as COVID-19 drove employers to
allow their employees to work from
home, OCS accounts were hit hard.
According to the Stanford Institute for Economic Policy Research,
10
42% of the American labor force
is currently working from home
full-time, a trend that is likely to
continue until a COVID-19 vaccine
is widely available. Instead of waiting for workplaces to fully open and
the workforce to return - or trying
to predict the future on when and
how this will happen - operators should take a more proactive
approach. Here are three ideas for
OCS operators to maintain and
grow accounts throughout the
pandemic.
Automatic Merchandiser * October/November 2020
191214957 | Sophon Kethom | Dreamstime
1.
CLEAN UP YOUR
CURRENT ACCOUNTS
When offering a premium service
such as OCS, many operators have
minimums in order to turn a profit. If
you have accounts that haven't been
performing well - or were among the
first to cancel their coffee service - it
may be time to cut ties.
"[COVID-19] allowed us to clean
up our business," explained Andrew
Didier, CEO of Agora Refreshments,
located in the greater Seattle area. "A
lot of the cancellations we received
were from clients that weren't performing significantly well, so those
were the first to go. When we're providing the level of service that we're
providing, our profit has to be at
the right spot or it just doesn't make
sense for us."
Didier said that his company
was down more than 90% at the end
of March 2020. He added that they
gradually increased to about 30% of
their usual business over the summer, and now they're back to about
Automatic_Merchandiser_October-November_2020
Table of Contents for the Digital Edition of Automatic_Merchandiser_October-November_2020
Editors's Note
Industry News
OCS Update
Stoking the Breakfast Fire
Fresh Restart
COVID-19 Ushers in New Ear of Touchless Coffee Equipment and Sanitary Solutions
Fuel Culture, Work Happt
Classifieds
Social Hubs
Automatic_Merchandiser_October-November_2020 - 1
Automatic_Merchandiser_October-November_2020 - 2
Automatic_Merchandiser_October-November_2020 - 3
Automatic_Merchandiser_October-November_2020 - 4
Automatic_Merchandiser_October-November_2020 - 5
Automatic_Merchandiser_October-November_2020 - Editors's Note
Automatic_Merchandiser_October-November_2020 - 7
Automatic_Merchandiser_October-November_2020 - Industry News
Automatic_Merchandiser_October-November_2020 - 9
Automatic_Merchandiser_October-November_2020 - OCS Update
Automatic_Merchandiser_October-November_2020 - 11
Automatic_Merchandiser_October-November_2020 - 12
Automatic_Merchandiser_October-November_2020 - 13
Automatic_Merchandiser_October-November_2020 - Stoking the Breakfast Fire
Automatic_Merchandiser_October-November_2020 - 15
Automatic_Merchandiser_October-November_2020 - 16
Automatic_Merchandiser_October-November_2020 - 17
Automatic_Merchandiser_October-November_2020 - 18
Automatic_Merchandiser_October-November_2020 - 19
Automatic_Merchandiser_October-November_2020 - Fresh Restart
Automatic_Merchandiser_October-November_2020 - 21
Automatic_Merchandiser_October-November_2020 - 22
Automatic_Merchandiser_October-November_2020 - 23
Automatic_Merchandiser_October-November_2020 - 24
Automatic_Merchandiser_October-November_2020 - 25
Automatic_Merchandiser_October-November_2020 - COVID-19 Ushers in New Ear of Touchless Coffee Equipment and Sanitary Solutions
Automatic_Merchandiser_October-November_2020 - 27
Automatic_Merchandiser_October-November_2020 - 28
Automatic_Merchandiser_October-November_2020 - 29
Automatic_Merchandiser_October-November_2020 - Fuel Culture, Work Happt
Automatic_Merchandiser_October-November_2020 - 31
Automatic_Merchandiser_October-November_2020 - 32
Automatic_Merchandiser_October-November_2020 - 33
Automatic_Merchandiser_October-November_2020 - 34
Automatic_Merchandiser_October-November_2020 - 35
Automatic_Merchandiser_October-November_2020 - 36
Automatic_Merchandiser_October-November_2020 - Classifieds
Automatic_Merchandiser_October-November_2020 - Social Hubs
Automatic_Merchandiser_October-November_2020 - 39
Automatic_Merchandiser_October-November_2020 - 40
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