Automatic_Merchandiser_October-November_2020 - 19

Runyan commented. "Having these types of offerings
in the assortment can drive
business but also maximize
sales of the item through
expansion past breakfast
hours. Don't forget to
market - make sure you
are enticing customers by
making them aware of your
all-day breakfast options."
Cheesewich Factory,
based in Hodgkins, Ill., is
rolling out a new highprotein breakfast contender:
the 3.07-oz., vacuum-sealed
Cheesewich Breakfast Taco,
featuring a 1-oz. egg patty
and 1-oz. slice of Colby jack
or pepper jack cheese with
two slices of all-natural turkey bacon in a flour tortilla.
It ships frozen and can be
microwaved for 25 seconds
when sold thawed. It joins
Cheesewich's 3.6-oz. Bacon
N Eggs, with two slices
of turkey bacon and two
hard boiled eggs as a highprotein breakfast offering.
The company's signature
item is its Original 2.5-oz.
Cheesewich™ salami slice
sandwiched between two
pieces of cheese.
PAIR IT WITH COFFEE

Mondelēz International
Foodservice is helping
operators perk up morning
breakfast and snack sales
with its eye-catching Brewmance point-of-sale materials for coffee stations and
checkout counters in micro
markets and break rooms.
The kits contain belVita
product samples, a countertop basket rack, header
card and two counter cards
designed to encourage

bundling belVita Breakfast
Biscuits with coffee to help
build incremental profits
with every coffee sale.
belVita Breakfast Biscuits
check many of the boxes
for those seeking a healthy
breakfast, snack or meal
replacement on the go.
Made with rolled oats, whole
grain wheat, and no highfructose corn syrup, partially
hydrogenated oils, artificial
flavors or sweeteners, belVita
Breakfast Biscuits are formulated to provide four hours
of steady nutritious energy.
And one-third of belVita
eating occasions are reportedly a meal replacement, not
only confined to morning.
The bars come in a variety
of flavors, formats and sizes
including Crunchy, Protein,
Snack Packs and Sandwich
and can be paired with
yogurt or fruit for a custom
and balanced breakfast.
Through its whitepaper titled "Reimagining
the Breakfast Space for
the Modern Consumer,"
Mondelēz Foodservice
advised the following:
"Look at the competitive
set and see where you can
fill gaps to ensure you
become and remain part of
consumers' morning habits. Prioritize portability.
Grab-and-go food is driving sales across segments
and dayparts. Offering up
a variety of handhelds -
including breakfast sandwiches, reimagined platters,
breakfast bowls and other
on-the-go friendly foods
- can help you attract consumers seeking low-contact
foodservice meals." ■

FRIIA

NEW
FONTS

fresh water on tap

COMING SOON

HANDSFREE

marcobeveragesystems.com/friia-us

October/November 2020 * VendingMarketWatch.com

19
http://www.marcobeveragesystems.com/friia-us http://www.VendingMarketWatch.com
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