Automatic_Merchandiser_February-March_2020 - 20

hoping to achieve higher sustainability
standards in their break rooms.
"Our single-serve cup of coffee is
guilt-free," he said. "Companies have
internal goals to reduce their impact
on the environment. Our compostable
single-serve fresh ground nitro sealed
packs reduce waste and reduce water
consumption. They say the sink is the
largest consumer of brewed coffee."
Nitro coffee, cold brew, iced coffee
and ready-to-drink [RTD] are increasingly popular in the workplace, particularly among younger employees.
"As Gen Z is entering the workforce,
they have set preferences on their coffee
and demand for these types of offerings
will intensify," Wayne said. According
to Technomic, Gen Z skews the greatest
for iced or cold coffee, with 49% indicating a preference for this format.
"Cold brew also continues to trend,
and we expect to continue to see more

20

people gravitate toward cold brew and
nitro cold brew offerings within the
OCS and vending space," Kalimov
added. "I think we're still in the beginning of the wave of RTD coffee and
cold brew. More people are converting
each year because it offers something
familiar and habitual, but with a new
twist and in a more convenient format."

4.

CONSUMERS LOVE
COFFEE AND COFFEE
ALTERNATIVES

Coffee is a necessity in the
workplace, but consumers also want
non-caffeinated beverages, particularly later in the day. While soft drinks
(caffeinated and caffeine-free) are still
selling strong, flavored sparkling water
continues to grow in popularity.
"The sparkling water category has
exploded over the past few years, and
there is growing consumer demand

Automatic Merchandiser * February/March 2020

for flavored and sparkling water across
multiple channels and in different varieties," Rivers said, noting that PepsiCo's
bubly is the number-one growing sparkling water brand. "Our research found
that 75% of sparkling water consumers
believe flavor variety is very important.
This is a great way to drive purchases
from regular water drinkers as bubly
contains no artificial flavors, sweeteners
or calories, but offers more sweetness
than regular water."
Scadina noted an increased demand
in sparkling water in ready-to-drink
and point-of-use coolers.
"Kombucha and keg teas are becoming very popular," he said.
Gordon explained that dispensing
cold beverages through a tap creates a
special, unique experience for consumers, especially in the workplace.
"There is real value in elevating the
user experience, making an otherwise


http://www.newcocoffee.com

Automatic_Merchandiser_February-March_2020

Table of Contents for the Digital Edition of Automatic_Merchandiser_February-March_2020

Leap of Faith
Editor's Note
Industry News
OCS Update
Classifieds
Social Hubs
Four Trends in Workplace Beverages
Technology Solution Selections
For the First Time, The NAMA Show Goes to Nashville
Automatic_Merchandiser_February-March_2020 - 1
Automatic_Merchandiser_February-March_2020 - 2
Automatic_Merchandiser_February-March_2020 - 3
Automatic_Merchandiser_February-March_2020 - 4
Automatic_Merchandiser_February-March_2020 - 5
Automatic_Merchandiser_February-March_2020 - Editor's Note
Automatic_Merchandiser_February-March_2020 - 7
Automatic_Merchandiser_February-March_2020 - Industry News
Automatic_Merchandiser_February-March_2020 - 9
Automatic_Merchandiser_February-March_2020 - 10
Automatic_Merchandiser_February-March_2020 - 11
Automatic_Merchandiser_February-March_2020 - 12
Automatic_Merchandiser_February-March_2020 - 13
Automatic_Merchandiser_February-March_2020 - OCS Update
Automatic_Merchandiser_February-March_2020 - 15
Automatic_Merchandiser_February-March_2020 - 16
Automatic_Merchandiser_February-March_2020 - 17
Automatic_Merchandiser_February-March_2020 - Four Trends in Workplace Beverages
Automatic_Merchandiser_February-March_2020 - 19
Automatic_Merchandiser_February-March_2020 - 20
Automatic_Merchandiser_February-March_2020 - 21
Automatic_Merchandiser_February-March_2020 - Leap of Faith
Automatic_Merchandiser_February-March_2020 - 23
Automatic_Merchandiser_February-March_2020 - 24
Automatic_Merchandiser_February-March_2020 - 25
Automatic_Merchandiser_February-March_2020 - 26
Automatic_Merchandiser_February-March_2020 - 27
Automatic_Merchandiser_February-March_2020 - 28
Automatic_Merchandiser_February-March_2020 - 29
Automatic_Merchandiser_February-March_2020 - 30
Automatic_Merchandiser_February-March_2020 - 31
Automatic_Merchandiser_February-March_2020 - Technology Solution Selections
Automatic_Merchandiser_February-March_2020 - 33
Automatic_Merchandiser_February-March_2020 - 34
Automatic_Merchandiser_February-March_2020 - 35
Automatic_Merchandiser_February-March_2020 - 36
Automatic_Merchandiser_February-March_2020 - 37
Automatic_Merchandiser_February-March_2020 - 38
Automatic_Merchandiser_February-March_2020 - 39
Automatic_Merchandiser_February-March_2020 - For the First Time, The NAMA Show Goes to Nashville
Automatic_Merchandiser_February-March_2020 - 41
Automatic_Merchandiser_February-March_2020 - 42
Automatic_Merchandiser_February-March_2020 - 43
Automatic_Merchandiser_February-March_2020 - Classifieds
Automatic_Merchandiser_February-March_2020 - 45
Automatic_Merchandiser_February-March_2020 - Social Hubs
Automatic_Merchandiser_February-March_2020 - 47
Automatic_Merchandiser_February-March_2020 - 48
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