Automatic_Merchandiser_February-March_2020 - 21
mundane daily transaction feel just a
little bit special," he said. "For beverage, we've seen this achieved through
cool dispensing mechanisms: kegerators with cold brew coffee and kombucha on tap, Bevi machines with still or
sparkling water at your fingertips, that
sort of thing."
Tea continues to be a strong coffee
alternative for consumers in the workplace. According to College, Newco has
experienced an increase in tea purchases through OCS over the past year.
"As consumers continue to
become educated on the health benefits of tea and as a refreshing alternative to coffee, we continue to see more
interest," he said.
TURNING CHALLENGES INTO
OPPORTUNITIES
Operators in convenience services
face unique challenges and are con-
stantly under threat from competitors
encroaching into their space. The very
nature of a vending machine or micro
market - meant to be a convenient,
quick stop that efficiently meets a consumer's need - doesn't automatically
lend itself to a culture of loyalty.
"A sense of loyalty is difficult to
develop in such an on-the-go, transactional space," Rivers said. "The next
frontier of marketing in this space
should seek to develop a longitudinal
relationship with the consumer rooted
in the quality of the experience. That
may take the form of a digital interaction with the unit or the interface itself."
While operators can encourage loyalty by offering high-quality products
and superior customer service, they're
also limited by space, clients' budgets,
and what types of products are ideal fits
for the workplace. Operators who are
introducing new products should track
the sales of these items to ensure they
deserve a spot in the machine or cooler.
"Being aware of unit movement is
the most effective and efficient way to
grow sales and profits," Smaltz said.
"By monitoring unit-by-unit sales data,
product discontinuation decisions can
be made, which, in turn, provide additional space for top-selling items [and]
space to introduce high-potential new
items that will drive incremental sales
and gross profit growth."
At the end (and, technically, the
beginning) of the day, consumers of
workplace beverages want convenience
as much as they want quality, discovery
and variety.
"In today's time-starved culture,
people highly value convenience,
which means quick and easy," Rivers
said. "The vending and micro market
channel is well poised to meet this
consumer trend." ■
February/March 2020 * VendingMarketWatch.com
21
http://www.VendingMarketWatch.com
Automatic_Merchandiser_February-March_2020
Table of Contents for the Digital Edition of Automatic_Merchandiser_February-March_2020
Leap of Faith
Editor's Note
Industry News
OCS Update
Classifieds
Social Hubs
Four Trends in Workplace Beverages
Technology Solution Selections
For the First Time, The NAMA Show Goes to Nashville
Automatic_Merchandiser_February-March_2020 - 1
Automatic_Merchandiser_February-March_2020 - 2
Automatic_Merchandiser_February-March_2020 - 3
Automatic_Merchandiser_February-March_2020 - 4
Automatic_Merchandiser_February-March_2020 - 5
Automatic_Merchandiser_February-March_2020 - Editor's Note
Automatic_Merchandiser_February-March_2020 - 7
Automatic_Merchandiser_February-March_2020 - Industry News
Automatic_Merchandiser_February-March_2020 - 9
Automatic_Merchandiser_February-March_2020 - 10
Automatic_Merchandiser_February-March_2020 - 11
Automatic_Merchandiser_February-March_2020 - 12
Automatic_Merchandiser_February-March_2020 - 13
Automatic_Merchandiser_February-March_2020 - OCS Update
Automatic_Merchandiser_February-March_2020 - 15
Automatic_Merchandiser_February-March_2020 - 16
Automatic_Merchandiser_February-March_2020 - 17
Automatic_Merchandiser_February-March_2020 - Four Trends in Workplace Beverages
Automatic_Merchandiser_February-March_2020 - 19
Automatic_Merchandiser_February-March_2020 - 20
Automatic_Merchandiser_February-March_2020 - 21
Automatic_Merchandiser_February-March_2020 - Leap of Faith
Automatic_Merchandiser_February-March_2020 - 23
Automatic_Merchandiser_February-March_2020 - 24
Automatic_Merchandiser_February-March_2020 - 25
Automatic_Merchandiser_February-March_2020 - 26
Automatic_Merchandiser_February-March_2020 - 27
Automatic_Merchandiser_February-March_2020 - 28
Automatic_Merchandiser_February-March_2020 - 29
Automatic_Merchandiser_February-March_2020 - 30
Automatic_Merchandiser_February-March_2020 - 31
Automatic_Merchandiser_February-March_2020 - Technology Solution Selections
Automatic_Merchandiser_February-March_2020 - 33
Automatic_Merchandiser_February-March_2020 - 34
Automatic_Merchandiser_February-March_2020 - 35
Automatic_Merchandiser_February-March_2020 - 36
Automatic_Merchandiser_February-March_2020 - 37
Automatic_Merchandiser_February-March_2020 - 38
Automatic_Merchandiser_February-March_2020 - 39
Automatic_Merchandiser_February-March_2020 - For the First Time, The NAMA Show Goes to Nashville
Automatic_Merchandiser_February-March_2020 - 41
Automatic_Merchandiser_February-March_2020 - 42
Automatic_Merchandiser_February-March_2020 - 43
Automatic_Merchandiser_February-March_2020 - Classifieds
Automatic_Merchandiser_February-March_2020 - 45
Automatic_Merchandiser_February-March_2020 - Social Hubs
Automatic_Merchandiser_February-March_2020 - 47
Automatic_Merchandiser_February-March_2020 - 48
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