Automatic_Merchandiser_February-March_2020 - 22
OPERATION PROFILE
M
By Abby White, Editor
elissa Brown always knew that she
wanted to run her own business.
What she couldn't predict was
the path that would lead her to
Well-Bean, which started as a
humble coffee cart and grew into
a thriving full-service break room
management company. Like many entrepreneurs
can attest, that path involved multiple twists and
turns, risks and rewards, and several leaps of faith.
"I knew from a young age that I wanted to
own my own business," Brown said. "I was raised
without means, so I've had to learn to hustle and it
taught me to be fearless. If my parents could raise
five kids on nothing, I knew I had to go after it."
FROM FARM TO CUP
Brown's parents were church planners, moving the
family around the U.S. to start churches in different communities. In 2002, they went on their first
mission trip to Nicaragua, where they subsequently
started a nonprofit called New Song, supporting
healthcare, wellness and spiritual initiatives in
rural areas. Brown, who was working in health and
wellness in Raleigh, N.C., visited her parents every
year, marveling at how they scraped together $50
and $100 donations from supporters. She knew
there had to be a better way to fund New Song and
support rural communities in Nicaragua. During
her 2012 visit to Nicaragua, she had a revelation.
"We did a coffee farm tour, and it just hit me
on that tour," she recalled. "My parents were
Leap of
Melissa Brown shares the inspiring
story of Well-Bean, a smallbatch roasting company built upon
sustainability, philanthropy
and really good coffee
22
Automatic Merchandiser * February/March 2020
Automatic_Merchandiser_February-March_2020
Table of Contents for the Digital Edition of Automatic_Merchandiser_February-March_2020
Leap of Faith
Editor's Note
Industry News
OCS Update
Classifieds
Social Hubs
Four Trends in Workplace Beverages
Technology Solution Selections
For the First Time, The NAMA Show Goes to Nashville
Automatic_Merchandiser_February-March_2020 - 1
Automatic_Merchandiser_February-March_2020 - 2
Automatic_Merchandiser_February-March_2020 - 3
Automatic_Merchandiser_February-March_2020 - 4
Automatic_Merchandiser_February-March_2020 - 5
Automatic_Merchandiser_February-March_2020 - Editor's Note
Automatic_Merchandiser_February-March_2020 - 7
Automatic_Merchandiser_February-March_2020 - Industry News
Automatic_Merchandiser_February-March_2020 - 9
Automatic_Merchandiser_February-March_2020 - 10
Automatic_Merchandiser_February-March_2020 - 11
Automatic_Merchandiser_February-March_2020 - 12
Automatic_Merchandiser_February-March_2020 - 13
Automatic_Merchandiser_February-March_2020 - OCS Update
Automatic_Merchandiser_February-March_2020 - 15
Automatic_Merchandiser_February-March_2020 - 16
Automatic_Merchandiser_February-March_2020 - 17
Automatic_Merchandiser_February-March_2020 - Four Trends in Workplace Beverages
Automatic_Merchandiser_February-March_2020 - 19
Automatic_Merchandiser_February-March_2020 - 20
Automatic_Merchandiser_February-March_2020 - 21
Automatic_Merchandiser_February-March_2020 - Leap of Faith
Automatic_Merchandiser_February-March_2020 - 23
Automatic_Merchandiser_February-March_2020 - 24
Automatic_Merchandiser_February-March_2020 - 25
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Automatic_Merchandiser_February-March_2020 - 29
Automatic_Merchandiser_February-March_2020 - 30
Automatic_Merchandiser_February-March_2020 - 31
Automatic_Merchandiser_February-March_2020 - Technology Solution Selections
Automatic_Merchandiser_February-March_2020 - 33
Automatic_Merchandiser_February-March_2020 - 34
Automatic_Merchandiser_February-March_2020 - 35
Automatic_Merchandiser_February-March_2020 - 36
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Automatic_Merchandiser_February-March_2020 - 38
Automatic_Merchandiser_February-March_2020 - 39
Automatic_Merchandiser_February-March_2020 - For the First Time, The NAMA Show Goes to Nashville
Automatic_Merchandiser_February-March_2020 - 41
Automatic_Merchandiser_February-March_2020 - 42
Automatic_Merchandiser_February-March_2020 - 43
Automatic_Merchandiser_February-March_2020 - Classifieds
Automatic_Merchandiser_February-March_2020 - 45
Automatic_Merchandiser_February-March_2020 - Social Hubs
Automatic_Merchandiser_February-March_2020 - 47
Automatic_Merchandiser_February-March_2020 - 48
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