Automatic_Merchandiser_February-March_2020 - 37

platform that enables operators to
push an ad directly to a customer at
the exact moment they are making
a buying decision while standing in
front of a product. "This is a very
powerful solution with hard-tobelieve results and an easy sell to
manufacturers looking to expand
their digital advertising spend wisely,"
Marler said.
Vagabond's Consumer Engagement
Platform enables operators to influence
behavior so consumers purchase more
of what operators push during specific
timeframes. Operators can promote
particular products at specific accounts
by making these products appear first
when consumers are at the account,
subtly increasing sales up to 50%,
according to Jorquera.
"Operators and brands can also
offer monetary discounts of specific
products for predetermined amounts

of time at select accounts to encourage purchases," Jorquera said. "The
Vagabond VMS manages all of this.
Operators can promote specific products without directly advertising to
the consumer that particular products
are being promoted. Think of it as
'advertising without advertising.' Most
consumers don't want ads prominently displayed to them and usually
dismiss them."
AVERAGE MAJOR VERSION
RELEASE GAPS

LightSpeed updates its software continuously and individually releases updates
to customers. "Since LightSpeed is not
a cloud-based platform we don't push
updates to all customers at the same
time," Marler said. "Instead, we update
customers as they contact support for
assistance. The next major upgrade is
going to be V4 and we hope to have that

BOOTH 329

OVER 30 ESPRESSO BASED DRINKS
FROM ONE SMALL, YET MIGHTY MACHINE

The SEGO™ outpaces the competition with a super-efficient
brewing operation that offers 30 drink options in a small, yet
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and the sophisticated food and beverages offerings in
corporations throughout the USA. The SEGO™ delivers a
better cup of coffee or espresso, is better by design, and
is better for your bottom line. Better you can believe in!

ready to roll out by the end of 2020."
The Vagabond VMS application
releases new features every couple of
months depending on the needs of
operators and end consumers for each
platform. New features are prioritized
to match the most pressing needs and
highest benefits to platform users.
These could include new columns to
reports, tweaks to existing product
sales reports, new features, or updates
of the mobile and web applications.
On average, Gimme provides
major upgrades once or twice each
year and releases minor upgrades
weekly. These updates happen automatically and don't disrupt operations
with downtime.
Blue World releases software
upgrades on a quarterly basis. "User
feedback is taken very seriously, and we
work hard to accommodate as many
requests as we can," Horch said.

BOOTH 1649

The #1 Selling Cookie
in Vend and Micro Markets

Visit Booth #1649 at NAMA for profit and business
building programs and make sure to enter
the raffle for FREE product.
For more information contact: Vincent Lyons
at 770-231-2691 or Vincent.lyons@ferrarausa.com

Interested? Call 630-423-9400
Visit www.bravilor.com/en-us

February/March 2020 * VendingMarketWatch.com

37
http://www.bravilor.com/en-us http://www.VendingMarketWatch.com
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