September_2021 - 15

CHART 9: Accounts by type, 5-year review
2016/17 2017/18 2018/19 2019/20 2020/21
Offices
Industrial plants
Schools/colleges
Convenience stores
Restaurants, delis,
bakeries
Other
(healthcare/hotels)
Government/
military
Retail outlets
56.%
19.2
6.6
3.6
6.5
6.4
0.8
0.9
53.%
15.5
8.0
7.4
5.4
4.4
3.8
2.5
60.1%
12.4
6.11
4.2
4.8
3.2
4.6
4.5
CHART 10: New services added in 2020/21
45.5%
10
20
30
40
50
I didn't
offer new
services
Water
service
Janitorial
supplies
Pantry
service
Micro
markets
Vending
(if didn't
previously
offer it)
2020 as replacements to traditional
5-gal. bottle units.
Environmental impacts and social
causes are part of all stages in a product's
life, particularly in the coffee
industry. While corporate responsibility
was overshadowed by basic
survival needs in 2020, attention
to ethically sourced coffee
remained a priority for many
operators. About 16% of survey
participants said they supplied
coffee with such sustainable
attributes as organic, bird
friendly and fair trade. More than
half (53%) reported using recycled
allied products in their offerings of
Other
(catered food,
equipment
repair,
bean-to-cup,
free vend)
cups, filters, containers (including
pods) and utensils.
RECOVERY HORIZON
While most states are still below
pre-pandemic employment levels, the
U.S. economy is gradually recovering
from the coronavirus; and a few
states, Idaho and Utah among them,
are above their February 2020 levels
of non-farm payroll employment,
according to recent data from the
Bureau of Labor Statistics. Likewise,
the office coffee service industry
has already begun a recovery and is
expected to restore 2020's lost revenue
in three to four years. ■
About the study
Data in Automatic Merchandiser's State of the Office Coffee Service Industry
report are collected through a 50-question survey sent to OCS and vending
operators. The annual report examines responses from small, medium and
large OCS providers, as well as full-line vending operations offering office
refreshments. The State of the Coffee Service Industry analyzes performance
in various product and equipment categories. More than 100 operators
participated in the 2021 survey, which looks at the prior year. Caution should be
used when comparing year-over-year numbers.
25.5%
14.5%
16.5%
9%
12.7%
3.6%
47.7%
17.6
6.9
9.0
7.3
3.0
4.3
4.2
51.2%
16.8
6.3
8.6
4.1
3.8
4.1
5.1
CHART 11: Where staff was added
● Added ● Reduced ● No change
10
20
30
40
50
60
70
80
2018/19
2019/20
2020/21
CHART 12: Most popular
environmental product offerings
● I don't offer products to address
environmental concerns
● Recycled products (cups, filters, pods, utensils
● Water filtration devices to reduce bottled water
● Coffee with sustainability features
● Other, such as paper products
10
20
30
40
50
60
5%
2019/20
2020/21
CHART 13: Company currently
offers online ordering on its website
52.6%
Yes
42.1%
No
5.3%
No website
Respondent revenue profile
Less than $500K: 53%
$500K-$1 million: 11%
$1 million-$2.5 million: 21%
$2.5 million-$5 million: 10%
$5 million-$10 million: 1%
$10 million or over: 4%
September 2021 * VendingMarketWatch.com 15
52.6%
45%
25%
20%
10.5%
5%
5.3%
15.8%
15.8%
Other, s
Coffee
Water fi
Recycle
I don't
66.3%
42.5%
37%
33.3%
26.5%
9.5%
12.5%
5.9%
7.2%
http://www.VendingMarketWatch.com
September_2021

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