September_2021 - 33

ingredients quickly and faced price
increases and shipping time failures
but has been able to hold off on
increasing its prices.
Dossa noted that sales of vegan
and plant-based food rose 27% in
2020, growing at twice the rate of the
total retail food market. " Our sales
reflected that growth as people that
were not necessarily vegan became
first-time purchasers of plant-based
food, " she commented. " Healthier
foods and clean ingredients labels
were also important to our customers,
as well as the safety of foods that are
individually packaged. "
Fat Badger witnessed increases in
sales from grab-and-go and delivery
restaurants looking for a sealed and
safe dessert option, as well as subscription
meal services that saw a boon in
sales as people sought healthy, wellrounded
meals that could be delivered
to their homes.
" I think people's attitudes toward
food and how they purchase that
arose during the pandemic will have
lasting effects, " Dossa predicted. " Food
delivery may decrease over time, but I
think that people will still look for the
convenience aspects of food shopping.
I also think that people will continue
to look for an increased variety of
high-quality-ingredient items and
plant-based items to be available wherever
they shop and not just in Whole
Foods and health food stores. "
Fat Badger's biggest following is
among females ages 24 to 34. Geographically,
retail sales demand for Fat
Badger products is highest on the East
and West Coasts, specifically in New
York, California, Washington, Pennsylvania,
New Jersey, Washington,
DC, and Florida, which tend to set the
trends for the rest of the country.
" We do have increasing retail
interest in states that are not known
for having a high percentage of
vegans, " Dossa observed. " This could
be because they have less plant-based
September 2021 * VendingMarketWatch.com 33
options or because plant-based diets
are becoming more mainstream. "
The Fat Badger official added
that more people are incorporating
vegan meals into their diets for health
reasons - without making the plunge
into becoming fully vegan.
" Consumers are increasingly willing
to pay a premium for food that has
healthier ingredients, is non-GMO
certified and vegan for ethical reasons, "
Dossa noted. " There is an understanding
that healthy, clean food that may be
vegan and non-GMO certified comes
as a premium and they are willing to
pay a little extra for that. " ■

http://www.usprodco.com http://www.VendingMarketWatch.com

September_2021

Table of Contents for the Digital Edition of September_2021

Editor's Note
Industry News
State of the Coffee Service Industry Report
40 Under 40
Health-Aware Snackers Inspire Innovation
Back-to-School Refuel
Classifieds
Social Hubs
September_2021 - PCOV1
September_2021 - PCOV2
September_2021 - 1
September_2021 - 2
September_2021 - 3
September_2021 - 4
September_2021 - 5
September_2021 - Editor's Note
September_2021 - 7
September_2021 - Industry News
September_2021 - 9
September_2021 - State of the Coffee Service Industry Report
September_2021 - 11
September_2021 - 12
September_2021 - 13
September_2021 - 14
September_2021 - 15
September_2021 - 40 Under 40
September_2021 - 17
September_2021 - 18
September_2021 - 19
September_2021 - 20
September_2021 - 21
September_2021 - 22
September_2021 - 23
September_2021 - 24
September_2021 - 25
September_2021 - 26
September_2021 - 27
September_2021 - Health-Aware Snackers Inspire Innovation
September_2021 - 29
September_2021 - 30
September_2021 - 31
September_2021 - 32
September_2021 - 33
September_2021 - Back-to-School Refuel
September_2021 - 35
September_2021 - 36
September_2021 - 37
September_2021 - 38
September_2021 - 39
September_2021 - 40
September_2021 - Classifieds
September_2021 - Social Hubs
September_2021 - 43
September_2021 - 44
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