April 2023 - 25

Route pointed to some of the clear
benefits for operators and end users:
* Variety - Every workplace
has one thing in common;
they all need a wide variety
of beverages to keep today's
employees happy. Flavia offers
a variety of coffee roasts from
top coffee brands including
Starbucks, Peet's and Lavazza.
In addition to coffee, Flavia
also offers froth and fresh
in-cup milk frothing to create
authentic, barista-quality lattes
and cappuccinos, hot tea, hot
chocolate, iced teas, iced coffee,
cold brew and infused water. It's
an incredible selection.
* Direct Brewing - Flavia has
eliminated the problem of crosscontamination,
a typical issue
with popular single-cup brewers.
The Freshpack acts as its own
brewing chamber and dispenses
directly from the pack to the cup.
So, every drink brews without
taste, allergen or contaminant
transfer.
* Quality - Flavia's high-quality
beverage selections are
maintained by precise flavor
extraction. The nozzle diffuses
water, completely within the
Freshpack, at exactly the right
pressure and temperature, which
means less water and ingredients
needed, without sacrificing taste,
flavor or brew strength.
* Strong ROI - Historically, the
ROI on equipment is less than
one year. The increasing use of
multiple Freshpacks to make
specialty drinks and the addition
of cold beverages will only
accelerate that trend.
* Multiple solutions from a single
source - There are beverage
options for everyone and not just
coffee drinkers. Having an all-inone
beverage system saves on
costs and counterspace.
* Reliability - Typically, when you
place a Flavia system, you set
it and forget. With an average
time of 3+ years between service
calls, Flavia brewers require
less maintenance, which means
less chance of germ exposure in
these self-contained machines.
FLAVIA
* No theft issues - Flavia is
a system dedicated to the
workplace. This means there
are no Freshpacks leaving the
office and being taken home for
consumption. Plus, operators will
not be facing price competition
from big box stores, unlike other
single-cup brewers.
Commitment to
sustainability
While sustainability is not always
relevant in the world of singleserve
office refreshment solutions,
according to Route, Flavia is
committed to being a sustainable
solution, a strong selling point in
today's workplace.
" We start at the source and take
care of our farming communities.
Lavazza associates work yearly
with our coffee or tea farming
communities on a project to better
their livelihoods and increase
their capabilities, " Route said.
" Additionally, the Lavazza family,
Flavia's owner, has a mission to
fight waste, care for communities,
and protect the planet. That's why
Freshpacks are 100% recyclable
through TerraCycle. "
" In 2019, Flavia celebrated
10 years of the 'Recycle Your
Freshpacks Program,' which
has recycled over 156 million
Freshpacks and turned the recycled
materials into park benches,
railroad ties, bike racks and more.
The recycling program is growing
quickly because of strong customer
support, " he added.
Seeking like-minded partners
Route said that Flavia is on pace
to have a huge growth year. " Our
strategy is to work with operators
that have a similar vision and
strategy, as true partners, and
extensions of our brand. We want
operators who seek to offer a wide
variety of beverages and highquality
brands; operators who are
committed to providing exceptional
beverage solutions to their clients, "
he said.
Technology as a cornerstone
" Flavia is always looking for new,
creative ways to meet the changing
preferences of office consumers
while continuing to offer a convenient,
hassle-free system. Since the
introduction of the IoT system with
the Flavia C600 and now the Flavia
C300, technology will also continue
to be a cornerstone of our innovation.
This is largely because there is
so much value to be leveraged
by both consumers as well as our
operators including consumption
trends, automatic service alerts to
technicians that reduces machine
downtime, and restock notifications of
the most popular drinks. "
To order the Flavia C300 and Chill
Refresh, contact your beverage
distributor or complete a quick form
on Flavia.com.
April 2023 * VendingMarketWatch.com 25
http://www.Flavia.com http://www.VendingMarketWatch.com
April 2023

Table of Contents for the Digital Edition of April 2023
