Automatic Merchandiser - 29

365 Retail Markets Gen3c Kiosk
365 Retail Markets

biometric data is extremely secure since
the format in which the data is preserved is only recognizable to the kiosk
itself," Kolpasky said. "Users do not have
to worry about having their biometric
data compromised, and it helps to provide an additional layer of security when
accessing a stored value account."
While using biometrics can
increase security, hackers can still find
ways to obtain biometrics data. The
data is still susceptible to breaches
during data transfer or storage, just like
the vast majority of other data forms,
Perkins said.
Partnering with a technology
provider that offers built-in biometric
solutions is helpful for ensuring security and ease of use, Kolpasky said.
"The technology partner will be
able to guide operators in the correct
direction based on their own needs and
the needs of their clients, making sure
that the ideal solution is delivered," he
said. "By leveraging existing solutions,
operators will be able to rely on the
technology and security expertise of
their partner."

Use of biometric data is optional in
operations, Kolpasky emphasized.
"To help stay in compliance with the
ever-changing legal landscape around
biometrics and consumer privacy protection concepts, 365 has introduced a
series of Biometric and Privacy Policies
that can be enabled on our devices," he
said. "Users can gain insight into how
their data is being stored and what it
is being used for and then can provide
their consent if they wish to use the
platform. 365 has also expanded our
internal capabilities to handle requests
by consumers to have certain data
removed from their account (such as
GDPR) if they no longer feel comfortable with using biometrics."
Perkins said it's best for operators
to do business with reliable companies
that specialize in data security.
"Secure data storage is a must with
biometrics and most operators won't
have that capability in-house," he said.
He also noted the involvement of
privacy laws.
"Operators using biometrics will
want to stay in the loop on legislation,"
Perkins said. "Biometrics and privacy
rights can be expected to have contentious involvement with each other as
the technology grows. But that's the
natural cycle."
FACIAL RECOGNITION, AN
UPCOMING TREND

Facial recognition is the next big step
for biometrics use in automatic retail,
Perkins said.
"Facial recognition is an existing
technology used by many governments
and corporations around the world,
so the technology has been fleshed
out already for the most part," he said.
"Groups are already taking advantage
of this technology in other sectors, and
it's continuing to grow. Grocers, for
example, are beginning to use facial
with 'checkout-less' stores and for targeting ads, loyalty programs, etc."
He expects it will be a major

player in the next few years, as it's still
being refined.
UNDERSTAND POTENTIAL
BENEFITS, THEN DEBUT IT

Smith recommended pinpointing
where biometrics could be beneficial
to an operation and proving it can be
commercially viable before rolling it
out on a larger scale.
"Understanding customer needs
and designing solutions to fill them is
critical for maximizing adoption rates
and ultimately revenues," Kolpasky said.
"By having knowledge on what clients
and users are looking for, operators
can make sure they pick the solutions
that are best going to serve those needs.
Although biometrics play a large part in
the industry, it's important to also make
sure the overall solution from backend
management to customer facing UI
[user interface] provides a cohesive
experience. We recommend that operators fully understand the entire solution
and how biometrics play a part in it."
Perkins suggested operators who
would like to get started with biometrics approach their suppliers or IT
department. "Most will be excited to
go over it with you or answer any questions," he said.
WHAT'S NEXT

Kolpasky noted that end users will
expect the automated retail industry
to keep up with the latest technology trends, including biometrics. The
technology will increase in quality
and bring more options for operators
who would like to customize solutions
for clients and beat their competition,
he added.
Perkins said, "Now is the time
to begin familiarizing yourself with
biometrics, especially biometric
payment options. This technology is
continuously growing, and we see it
being implemented more and more in
our daily lives. You do not want to be
left behind." ■

April 2020 * VendingMarketWatch.com

29
http://www.VendingMarketWatch.com
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