april2024 - 11
have a world-class speaker who is
very polished and factual, but not
emotionally connecting with the
audience. They will be rated lower
than a person who knows less but
is great at connecting with the
audience and stirring up useful,
interesting emotions. "
WHY STORYTELLING
MAKES SENSE
There is a good reason to use
storytelling when communicating
with prospects and clients. If a client
or a prospect has an idea about how
things should happen, but is looking
in the wrong direction and needs to
be put back on course, there are two
ways to deal with the situation.
One, you can hit them right
between the eyes by telling the client
or prospect, " You are making a bad
choice, and here is why it is a bad
choice. " Or, you can tell them a story
that will help them visualize and
better comprehend your position.
Keep the fundamentals of
storytelling in mind as well.
* Your story should be true.
* There needs to be a main
character.
* There should be a beginning,
a middle and an end.
* Your story should be relevant.
* Do your best to make the story
engaging, even compelling.
Dewitt said that storytellers need to
avoid making certain basic mistakes,
which he sees all too often.
" Acting is a problem. You're
just supposed to be you or the best,
liveliest version of yourself. Don't
be too polished. There's a place in
business to be polished. Storytelling
is not one of them. The other mistake
I would say that I see a lot is selfaggrandizing.
A lot of people say, 'You
know, when I first started,' or some
other lead in like that, " Dewitt said.
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" There's a place for that too,
but it better be a small part of what
you do because no matter who
you are or how good a speaker you
might be, you can turn people off
quickly. If you're going to talk about
yourself, you should be making
fun of yourself, self-deprecating,
a lesson you learned when you
screwed up, something real and full
of humility that people can relate
to, " Dewitt explained.
Stand out from the crowd
with sparkling water on tap.
NAMA
7 - 9 May
STAND
1101
April 2024 * VendingMarketWatch.com 11
2404AUTM_BorgAndOverstrom.indd 1
3/21/24 3:24 PM
http://www.borgandoverstrom.com
https://eu1.hubs.ly/H07CSVY0
http://www.VendingMarketWatch.com
april2024
Table of Contents for the Digital Edition of april2024
Editor's Note – Visit us at NAMA 2024 in Dallas
Industry News
OCS Update: How to use the simplest, most powerful business sales tool
2024 New Products of the Year
Small operators fuel the growth of vending as they chase the American dream
Dedication to excellence
Success Story – How First Class Vending became an industry disruptor
Social Hubs
april2024 - CoverTip1
april2024 - CoverTip2
april2024 - 1
april2024 - 2
april2024 - 3
april2024 - 4
april2024 - 5
april2024 - Editor's Note – Visit us at NAMA 2024 in Dallas
april2024 - 7
april2024 - Industry News
april2024 - 9
april2024 - OCS Update: How to use the simplest, most powerful business sales tool
april2024 - 11
april2024 - 12
april2024 - 13
april2024 - 2024 New Products of the Year
april2024 - 15
april2024 - 16
april2024 - 17
april2024 - 18
april2024 - 19
april2024 - 20
april2024 - 21
april2024 - 22
april2024 - 23
april2024 - Small operators fuel the growth of vending as they chase the American dream
april2024 - 25
april2024 - 26
april2024 - 27
april2024 - Dedication to excellence
april2024 - 29
april2024 - 30
april2024 - 31
april2024 - 32
april2024 - 33
april2024 - 34
april2024 - 35
april2024 - Success Story – How First Class Vending became an industry disruptor
april2024 - 37
april2024 - 38
april2024 - 39
april2024 - 40
april2024 - 41
april2024 - 42
april2024 - 43
april2024 - 44
april2024 - 45
april2024 - 46
april2024 - 47
april2024 - 48
april2024 - 49
april2024 - Social Hubs
april2024 - 51
april2024 - 52
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https://www.nxtbook.com/endeavor/automaticmerchandiser/august2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_june-july_2021
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https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_february-march_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/AUTM_1020
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
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https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2019
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