april2024 - 38

Matthew Marsh, circa 1994 - humble
beginnings when First Class Vending
only sold 12-oz cans. He says that 30
years of vending could make your hair
fall out.
bill acceptors, " said Matthew. " I
had to manually cut holes in the
machine to add acceptors. "
After a few years in the business,
back and wouldn't go home until I
found a place for it. "
Ryan, Matthew's brother, joined
the company in the early days
after he graduated college and
played a significant role in growing
the company over the years. As
the company grew, it expanded
throughout the Los Angeles area
to include Los Angeles, Orange,
Riverside, San Bernardino, San
Diego and Ventura counties.
" We started with vending
machines that didn't have dollar
Ryan became a partner at First
Class Vending. Year after year,
the company continued to see
growth. Even during economically
uncertain periods, the organization,
under Marsh's leadership, dug in
and embraced the challenge. In
fact, when the 2008 financial crisis
hit, Matthew saw an opportunity
to expand. While other vending
operations were closing their doors,
in 2009, Matthew opened a First
Class Vending branch in Las Vegas
with one manager, one employee and
no customers.
" We started over grassroots, "
recalled Matthew. " And this nonfamily
business became a family
business over the years. "
After eight years of commuting
back and forth from Los Angeles to
OPERATION PROFILE
First Class
Vending
Founded: 1994 CA / 2009 NV
Headquarters: Bell Gardens,
CA / Las Vegas, NV
Number of employees:
Over 300
Website: firstclassvending.com
Technology and equipment
providers: Cantaloupe, Nayax,
365 Retail Markets, Zippin,
Amazon to Go
38 Automatic Merchandiser * April 2024
2207AUTM_Lock America.indd 1
6/1/22 2:49 PM

http://www.laigroup.com http://www.firstclassvending.com

april2024

Table of Contents for the Digital Edition of april2024

Editor's Note – Visit us at NAMA 2024 in Dallas
Industry News
OCS Update: How to use the simplest, most powerful business sales tool
2024 New Products of the Year
Small operators fuel the growth of vending as they chase the American dream
Dedication to excellence
Success Story – How First Class Vending became an industry disruptor
Social Hubs
april2024 - CoverTip1
april2024 - CoverTip2
april2024 - 1
april2024 - 2
april2024 - 3
april2024 - 4
april2024 - 5
april2024 - Editor's Note – Visit us at NAMA 2024 in Dallas
april2024 - 7
april2024 - Industry News
april2024 - 9
april2024 - OCS Update: How to use the simplest, most powerful business sales tool
april2024 - 11
april2024 - 12
april2024 - 13
april2024 - 2024 New Products of the Year
april2024 - 15
april2024 - 16
april2024 - 17
april2024 - 18
april2024 - 19
april2024 - 20
april2024 - 21
april2024 - 22
april2024 - 23
april2024 - Small operators fuel the growth of vending as they chase the American dream
april2024 - 25
april2024 - 26
april2024 - 27
april2024 - Dedication to excellence
april2024 - 29
april2024 - 30
april2024 - 31
april2024 - 32
april2024 - 33
april2024 - 34
april2024 - 35
april2024 - Success Story – How First Class Vending became an industry disruptor
april2024 - 37
april2024 - 38
april2024 - 39
april2024 - 40
april2024 - 41
april2024 - 42
april2024 - 43
april2024 - 44
april2024 - 45
april2024 - 46
april2024 - 47
april2024 - 48
april2024 - 49
april2024 - Social Hubs
april2024 - 51
april2024 - 52
https://www.nxtbook.com/endeavor/automaticmerchandiser/november2024
https://www.nxtbook.com/endeavor/automaticmerchandiser/septemberoctober2024
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2024
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2024
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2024
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2024
https://www.nxtbook.com/endeavor/automaticmerchandiser/november2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/september-october2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/august-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/june-july-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/april-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/february-march-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/november-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/september-october-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/august-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/june-july-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/april_2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/february-march-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/december-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/october-november-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/September_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_june-july_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_april_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_february-march_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/AUTM_1020
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/octobernovember2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2019
https://www.nxtbookmedia.com