april2024 - 40

Coffee on the Go
In order to showcase its coffee offerings, First Class Vending opened
a warehouse and showroom at its Las Vegas operation for hotel and
restaurant managers to sample the product for themselves. " That
makes a huge difference, " said Matthew.
In Las Vegas, traveling to the showroom isn't difficult for prospective
clients, so many are willing to make the drive. " We have customers
all week long coming in, and we teach them everything they need to
know about coffee, from how the machines work to running whole
coffee houses. "
During the pandemic, the company converted a 1968 Airstream into
a mobile showroom for customers who preferred not to travel. " Now
we have the ability to go to them and have different coffee tastings, "
said Matthew.
Las Vegas, Matthew and Michelle
moved permanently to Nevada in
2017, and Michelle left her work
in social services and joined the
company full time.
Today, First Class Vending has
operations in Southern California,
Nevada and Arizona, a branch that
was opened in 2021 during the
pandemic. While Ryan oversees
the California division, Matthew
works with customers and
oversees the sales team. Michelle,
meanwhile, has embraced her role
as owner and president of the First
Class Vending Nevada branch,
working on daily operations and
employee retention.
HAPPY EMPLOYEES,
HAPPY CUSTOMERS AND
SUCCESSFUL COMPANY
For their organization to be
successful, Matthew and Michelle
believe in supporting and promoting
an enjoyable environment, which
has meant focusing on employee
retention and customer retention.
" Happy employees lead to happy
customers, " said Michelle. " When it
2404AUTM_5HourEnergy-ThirdHoriz-REV.indd 1
4/2/24 11:54 AM
40 Automatic Merchandiser * April 2024

april2024

Table of Contents for the Digital Edition of april2024

Editor's Note – Visit us at NAMA 2024 in Dallas
Industry News
OCS Update: How to use the simplest, most powerful business sales tool
2024 New Products of the Year
Small operators fuel the growth of vending as they chase the American dream
Dedication to excellence
Success Story – How First Class Vending became an industry disruptor
Social Hubs
april2024 - CoverTip1
april2024 - CoverTip2
april2024 - 1
april2024 - 2
april2024 - 3
april2024 - 4
april2024 - 5
april2024 - Editor's Note – Visit us at NAMA 2024 in Dallas
april2024 - 7
april2024 - Industry News
april2024 - 9
april2024 - OCS Update: How to use the simplest, most powerful business sales tool
april2024 - 11
april2024 - 12
april2024 - 13
april2024 - 2024 New Products of the Year
april2024 - 15
april2024 - 16
april2024 - 17
april2024 - 18
april2024 - 19
april2024 - 20
april2024 - 21
april2024 - 22
april2024 - 23
april2024 - Small operators fuel the growth of vending as they chase the American dream
april2024 - 25
april2024 - 26
april2024 - 27
april2024 - Dedication to excellence
april2024 - 29
april2024 - 30
april2024 - 31
april2024 - 32
april2024 - 33
april2024 - 34
april2024 - 35
april2024 - Success Story – How First Class Vending became an industry disruptor
april2024 - 37
april2024 - 38
april2024 - 39
april2024 - 40
april2024 - 41
april2024 - 42
april2024 - 43
april2024 - 44
april2024 - 45
april2024 - 46
april2024 - 47
april2024 - 48
april2024 - 49
april2024 - Social Hubs
april2024 - 51
april2024 - 52
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