april2024 - 46

he acknowledges that theft can be
an issue if a vendor isn't managing
accounts properly. " I have seen a
trend in the industry where some
people have been talking about
transitioning back to vending in
high-theft accounts, " he said. To
combat this, First Class Vending
has a surveillance team monitoring
micro market theft.
From its inception, First Class
Vending has worked hard to
provide customers with superior
offerings. That has also meant
pivoting operations to fit customer
needs as they change. That includes
reintroducing office coffee service
(OCS) in 2018 after selling off OCS
accounts in the early 2000s to focus
on vending.
OCS AND BEYOND
Thinking back to the early 2000s,
Matthew recalls a period where
operators were choosing to focus
on either vending or OCS, not both.
Those operators focusing on vending
sold off their OCS routes, and the
OCS operators sold off their vending
routes. First Class Vending sold its
coffee routes and decided to focus
When customers ask, what is the best machine and the best coffee, the team tells
them that coffee is a personal taste, come down and choose yourself.
on vending, because at the time, it's
what they did best.
" Some of the coffee companies
sold off their vending routes to us,
and we basically did a big switch, "
said Matthew. " We focused on
vending while they focused on coffee. "
That model seemed to work for
a short period of time before it was
disrupted by the introduction of
micro markets. " One day I found
out that I lost a vending account
to an OCS operator because they
were doing micro markets, " recalled
Matthew. " It surprised me at the
time, but that's when I knew we
needed to open coffee again. In my
opinion, the industry changed back
to all-in-one services because of
micro markets. "
First Class Vending reintroduced
coffee service seven years ago. In
Nevada, the company now operates
traditional OCS, restaurants, hotels
and more recently, a cafe. " Anything
that touches coffee in Nevada, we
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46 Automatic Merchandiser * April 2024
3/14/24 1:36 PM

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april2024

Table of Contents for the Digital Edition of april2024

Editor's Note – Visit us at NAMA 2024 in Dallas
Industry News
OCS Update: How to use the simplest, most powerful business sales tool
2024 New Products of the Year
Small operators fuel the growth of vending as they chase the American dream
Dedication to excellence
Success Story – How First Class Vending became an industry disruptor
Social Hubs
april2024 - CoverTip1
april2024 - CoverTip2
april2024 - 1
april2024 - 2
april2024 - 3
april2024 - 4
april2024 - 5
april2024 - Editor's Note – Visit us at NAMA 2024 in Dallas
april2024 - 7
april2024 - Industry News
april2024 - 9
april2024 - OCS Update: How to use the simplest, most powerful business sales tool
april2024 - 11
april2024 - 12
april2024 - 13
april2024 - 2024 New Products of the Year
april2024 - 15
april2024 - 16
april2024 - 17
april2024 - 18
april2024 - 19
april2024 - 20
april2024 - 21
april2024 - 22
april2024 - 23
april2024 - Small operators fuel the growth of vending as they chase the American dream
april2024 - 25
april2024 - 26
april2024 - 27
april2024 - Dedication to excellence
april2024 - 29
april2024 - 30
april2024 - 31
april2024 - 32
april2024 - 33
april2024 - 34
april2024 - 35
april2024 - Success Story – How First Class Vending became an industry disruptor
april2024 - 37
april2024 - 38
april2024 - 39
april2024 - 40
april2024 - 41
april2024 - 42
april2024 - 43
april2024 - 44
april2024 - 45
april2024 - 46
april2024 - 47
april2024 - 48
april2024 - 49
april2024 - Social Hubs
april2024 - 51
april2024 - 52
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https://www.nxtbook.com/endeavor/automaticmerchandiser/february-march-2023
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https://www.nxtbook.com/endeavor/automaticmerchandiser/september-october-2022
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https://www.nxtbook.com/endeavor/automaticmerchandiser/october-november-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/September_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_june-july_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_april_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_february-march_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/AUTM_1020
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/octobernovember2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2019
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https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2019
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