CONTENTS AUGUST 2023 Features 10 Take the advice of an expert witness when you are selling convenience services Bill Ackerman is a successful expert witness who understands the importance of having a sales strategy. 14 Trends update for vending and micro markets Technology is making it more convenient and easier for customers to get what they need and go. 17 Spike in theft reminds operators to remain diligent about micro market security While technology is making it easier to track inventory levels and to catch the occasional chronic thief, experts say the formula for success involves deterrence, inventory control, design and communication. 22 Success Story 28 Vending with Values The 2023 NAMA Operator of the Year, Patrick Moran, owner of Moran Refreshments, shares his secrets to success. Departments 5 Editor's Note 6 Industry News A roundup of the latest news and events 34 Social Hubs What's happening in the industry on social media Follow us at Facebook/VendingMarket @VendingMagazine On the cover: Patrick Moran with Texas-based Moran Refreshments linkedin.com/ company/2233840 Fresh and frozen food solutions Consumer preferences continue to shift toward fresh, frozen and healthier options. August 2023 * VendingMarketWatch.com 3http://www.Facebook.com/VendingMarket http://www.twitter.com/VendingMagazine http://www.linkedin.com/company/2233840 http://www.VendingMarketWatch.com