August 2023 - 30

Jenny Satterwhite picks
orders in the warehouse.
Michael Gearheart picks
drinks in the warehouse.
Patrick's son, Andrew, works in
the warehouse while in college.
SMALL COMPANIES
WITH BIG PROMISE
In 2006, Moran Refreshments
purchased a local vending company.
When seeking acquisitions, Patrick is
extremely selective to ensure high value.
" Oftentimes, people would call us to
sell us their business, " Patrick said. " We
would find that most of the equipment
had been purchased through a 'blue
sky' promise - 'work five hours a week
and make $3,000!' Usually, they bought
lackluster equipment, and we weren't
interested in that. We were looking for
equipment that allowed us to quickly
take over and start operating. "
Patrick reflected on why some
companies, even with top-of-the-line
equipment, end up failing. " You know
how to end up with $1,000 in vending?
Start out with five, " Patrick joked.
" People get into the industry with high
Ric Crowder services a
micro market.
hopes but can't figure out a way to
repair their own equipment or fix their
truck. Many of the operators are great
people with great intentions, but they
either didn't have the business acumen,
the tenacity, or the mechanical ability to
do what was necessary. In this industry,
you need to be a jack of all trades. "
Moran Refreshments added fuel to
its growth when it became a Canteen
franchise in 2007. The company was
A D V ERT O R I A L C O M P A N Y P R O F I L E
100 Years of Product Knowledge
Betson Enterprises, a top vending machine distributor
in North America, offers a wide range of solutions for
convenient vending. Our product selection includes coffee,
cold beverages, snacks, and light meals, enabling you to cater
to your customers' needs. We provide advanced payment
systems such as credit card swipes, bill validators, and coin
changers to enhance the vending experience. Moreover, we
offer financing options to ensure vending becomes a smooth
and profitable business venture for you. With a variety of
equipment available, including full-service snack machines,
cold and hot drink vending machines, and healthy vending
machines, we make adding vending machines to your
property simple and lucrative. By working
with multiple manufacturers, we offer
consolidated shipments and the flexibility
to choose machines that suit your specific
requirements, even if they are from
different brands.
30 Automatic Merchandiser * August 2023

August 2023

Table of Contents for the Digital Edition of August 2023

Editor’s Note
Industry News
Take the advice of an expert witness when you are selling convenience services
Trends update for vending and micro markets
Spike in theft reminds operators to remain diligent about micro market security
Fresh and frozen food solutions
Vending with Values
Social Hubs
August 2023 - PCOV1
August 2023 - PCOV2
August 2023 - 1
August 2023 - 2
August 2023 - 3
August 2023 - 4
August 2023 - Editor’s Note
August 2023 - Industry News
August 2023 - 7
August 2023 - 8
August 2023 - 9
August 2023 - Take the advice of an expert witness when you are selling convenience services
August 2023 - 11
August 2023 - 12
August 2023 - 13
August 2023 - Trends update for vending and micro markets
August 2023 - 15
August 2023 - 16
August 2023 - Spike in theft reminds operators to remain diligent about micro market security
August 2023 - 18
August 2023 - 19
August 2023 - 20
August 2023 - 21
August 2023 - Fresh and frozen food solutions
August 2023 - 23
August 2023 - 24
August 2023 - 25
August 2023 - 26
August 2023 - 27
August 2023 - Vending with Values
August 2023 - 29
August 2023 - 30
August 2023 - 31
August 2023 - 32
August 2023 - 33
August 2023 - Social Hubs
August 2023 - 35
August 2023 - 36
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