Automatic_Merchandiser_April_2021 - 32
them to feel friendship. This is how he
built TV Coffee. "
Suzanne said her father's kind
nature is the main reason that TV Coffee offers such a wide variety of coffee
blends. When a customer would suggest a flavor profile they might like, it
would not be uncommon for Boyer to
create a coffee for that request. Today,
TV Coffee sells nearly 100 coffee varieties, and its roasting operation processes
1.5 million pounds of coffee annually.
" Bringing joy to people through
his coffee and never letting quality
slip made him a winning salesman, "
Suzanne recalled.
When Boyer started TV Coffee
in the mid-1980s, a severe economic
recession was just coming to an end;
inflation had run rampant in the late
1970s and the prime interest rate
soared to 21.5% in June 1982. The
budding OCS entrepreneur managed
to obtain an SBA loan and sold a residential property near the University of
Oregon; he also poured his own savings into the new venture. After rolling
into Boise, he bought a used van, had
it painted at a prison shop, designed a
logo and added the logo to the van.
During TV Coffee's first year,
he focused on outside sales and ran
32
Automatic Merchandiser * April 2021
TVC opened the Roasteríe Gourmet
Coffee store in front of its original roasting
building in Boise almost three decades
ago. It's a local favorite.
The Roasteríe coffee shop sells 14oz. and 5-lb. bags in 100 different
specialty coffee profiles. Portion
packs compatible with Keurig K-Cup
brewers are also marketed. Locals
visit the Roasteríe daily to sample new
and classic blends. TVC also roasts
and packs private-label coffee for
other OCS operators nationwide. Visit
tvcoffee.com to learn more.
the coffee route, building up enough
accounts to hire his first full-time
route-person within a short period.
With time to prospect and set up more
OCS accounts, it didn't take him long
to build a second full-time route.
TV Coffee supplied its OCS
clients with filter-pack coffee, its
signature product, first supplied by
Continental Coffee Co., and Newco's
RD3 pour-over brewers, which were
just coming out at the time. The RD3
brewers, available with two or three
burners, became known for their
durability. TV Coffee offered them
with Newtap stainless-steel decanters
instead of glass.
Newco brewers were not Boyer's
first choice, but the Missouri com-
TV Coffee Timeline
1984: Tom Boyer founds TVC
1992: Constructs first building
1993: Begins roasting coffee
1994: Opens Roasteré retail shop
Treasure Valley Coffee of
Utah Inc. launches
2002: Begins operating
vending machines
2008: TVC Eastern Idaho launches
2012: Deploys first micro market
2017: Purchases Eastern
Idaho Vending
2018: Purchases Canteen Boise
Tom Boyer dies, Sept. 30
2019: Roasteré Express opens on
W. Fairview Ave.
2020: Adds third building
http://www.tvcoffee.com
Automatic_Merchandiser_April_2021
Table of Contents for the Digital Edition of Automatic_Merchandiser_April_2021
Editor's Note
Industry News
OCS Update
Innovators Rise to the Challenge
Out and About
Treasure Valley Coffee
Things To Come
Classifieds
Social Hubs
Automatic_Merchandiser_April_2021 - PCOV1
Automatic_Merchandiser_April_2021 - PCOV2
Automatic_Merchandiser_April_2021 - 1
Automatic_Merchandiser_April_2021 - 2
Automatic_Merchandiser_April_2021 - 3
Automatic_Merchandiser_April_2021 - 4
Automatic_Merchandiser_April_2021 - 5
Automatic_Merchandiser_April_2021 - Editor's Note
Automatic_Merchandiser_April_2021 - 7
Automatic_Merchandiser_April_2021 - Industry News
Automatic_Merchandiser_April_2021 - 9
Automatic_Merchandiser_April_2021 - OCS Update
Automatic_Merchandiser_April_2021 - 11
Automatic_Merchandiser_April_2021 - Innovators Rise to the Challenge
Automatic_Merchandiser_April_2021 - 13
Automatic_Merchandiser_April_2021 - 14
Automatic_Merchandiser_April_2021 - 15
Automatic_Merchandiser_April_2021 - 16
Automatic_Merchandiser_April_2021 - 17
Automatic_Merchandiser_April_2021 - 18
Automatic_Merchandiser_April_2021 - 19
Automatic_Merchandiser_April_2021 - Out and About
Automatic_Merchandiser_April_2021 - 21
Automatic_Merchandiser_April_2021 - 22
Automatic_Merchandiser_April_2021 - 23
Automatic_Merchandiser_April_2021 - 24
Automatic_Merchandiser_April_2021 - 25
Automatic_Merchandiser_April_2021 - 26
Automatic_Merchandiser_April_2021 - 27
Automatic_Merchandiser_April_2021 - 28
Automatic_Merchandiser_April_2021 - 29
Automatic_Merchandiser_April_2021 - Treasure Valley Coffee
Automatic_Merchandiser_April_2021 - 31
Automatic_Merchandiser_April_2021 - 32
Automatic_Merchandiser_April_2021 - 33
Automatic_Merchandiser_April_2021 - 34
Automatic_Merchandiser_April_2021 - 35
Automatic_Merchandiser_April_2021 - 36
Automatic_Merchandiser_April_2021 - 37
Automatic_Merchandiser_April_2021 - Things To Come
Automatic_Merchandiser_April_2021 - 39
Automatic_Merchandiser_April_2021 - 40
Automatic_Merchandiser_April_2021 - Classifieds
Automatic_Merchandiser_April_2021 - Social Hubs
Automatic_Merchandiser_April_2021 - 43
Automatic_Merchandiser_April_2021 - 44
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