Automatic_Merchandiser_April_2021 - 37

field, when we could, to change out vending equipment and micro markets...we
rarely had time before to do all this. "
While some locations were shuttered,
others in the manufacturing and food
processing sectors needed larger markets
to support expanding staffs and longer
shifts. Moreover, employees at these
locations had to stay put, during their
shifts, for breakfast, lunch or dinner, and
delivery orders were not permitted. As a
result, micro markets were able to feed
the closed campus.
" There's a range of views out there, "
Brown noted. " Some clients asked if we
could carry more products and different
lines not offered before [the pandemic]
to encourage their employees to remain
onsite. Then it was business as usual at
other venues. "
Every TV Coffee micro market that
came back in 2020 was either reinstalled at
its original location or found a new home,

Brown reported. Grand and re-grand
openings were held. " We held a re-grand
opening for this six-year-old market, " he
said. " We used the occasion to introduce
an updated market app and showcase the
micro market concept to new employees. "
The re-grand opening is an effective
promotion for driving signups for stored
value cards and mobile apps. It draws
attention to new products, too. The concept predates COVID-19, Brown clarified,
but it'll be especially effective now because
many employees have not been to the
office for as long as a year.
" We laid out a game plan on how we
were going to reopen, " the TV Coffee general manager said. " Our strategy is to show
the value of the market, reintroduce apps,
spotlight new products and change out planograms ... make it a clean slate. It's more
than turning on the kiosk and restocking
shelves, baskets and coolers. And it's essential to contact clients to ask them about

The Valley of Treasure

About 40% of Idaho's
population lives in the
Treasure Valley. As of 2019,
the area was home to
712,200 residents, but it is
forecast to top one million
people by 2040. It is the
third-largest metro area
in the Pacific Northwest,
after Seattle and Portland.
Major industries in Treasure
Valley include food
processing, lumber/wood
products, chemicals, paper,
mining and tourism. One of
the biggest growth sectors
is science and technology,
led by semiconductormaker Micron Technology.
Statewide, agriculture
is still the single largest
contributor to Idaho's
economy, accounting for
20% of gross state
product annually.

PROTEIN OR
MEAT SNACK
CATEGORY

®

For more information contact G & J Marketing and Sales at
(727) 785-0066 or OrderEntry@GandJ.com

April 2021 * VendingMarketWatch.com

37



http://www.VendingMarketWatch.com

Automatic_Merchandiser_April_2021

Table of Contents for the Digital Edition of Automatic_Merchandiser_April_2021

Editor's Note
Industry News
OCS Update
Innovators Rise to the Challenge
Out and About
Treasure Valley Coffee
Things To Come
Classifieds
Social Hubs
Automatic_Merchandiser_April_2021 - PCOV1
Automatic_Merchandiser_April_2021 - PCOV2
Automatic_Merchandiser_April_2021 - 1
Automatic_Merchandiser_April_2021 - 2
Automatic_Merchandiser_April_2021 - 3
Automatic_Merchandiser_April_2021 - 4
Automatic_Merchandiser_April_2021 - 5
Automatic_Merchandiser_April_2021 - Editor's Note
Automatic_Merchandiser_April_2021 - 7
Automatic_Merchandiser_April_2021 - Industry News
Automatic_Merchandiser_April_2021 - 9
Automatic_Merchandiser_April_2021 - OCS Update
Automatic_Merchandiser_April_2021 - 11
Automatic_Merchandiser_April_2021 - Innovators Rise to the Challenge
Automatic_Merchandiser_April_2021 - 13
Automatic_Merchandiser_April_2021 - 14
Automatic_Merchandiser_April_2021 - 15
Automatic_Merchandiser_April_2021 - 16
Automatic_Merchandiser_April_2021 - 17
Automatic_Merchandiser_April_2021 - 18
Automatic_Merchandiser_April_2021 - 19
Automatic_Merchandiser_April_2021 - Out and About
Automatic_Merchandiser_April_2021 - 21
Automatic_Merchandiser_April_2021 - 22
Automatic_Merchandiser_April_2021 - 23
Automatic_Merchandiser_April_2021 - 24
Automatic_Merchandiser_April_2021 - 25
Automatic_Merchandiser_April_2021 - 26
Automatic_Merchandiser_April_2021 - 27
Automatic_Merchandiser_April_2021 - 28
Automatic_Merchandiser_April_2021 - 29
Automatic_Merchandiser_April_2021 - Treasure Valley Coffee
Automatic_Merchandiser_April_2021 - 31
Automatic_Merchandiser_April_2021 - 32
Automatic_Merchandiser_April_2021 - 33
Automatic_Merchandiser_April_2021 - 34
Automatic_Merchandiser_April_2021 - 35
Automatic_Merchandiser_April_2021 - 36
Automatic_Merchandiser_April_2021 - 37
Automatic_Merchandiser_April_2021 - Things To Come
Automatic_Merchandiser_April_2021 - 39
Automatic_Merchandiser_April_2021 - 40
Automatic_Merchandiser_April_2021 - Classifieds
Automatic_Merchandiser_April_2021 - Social Hubs
Automatic_Merchandiser_April_2021 - 43
Automatic_Merchandiser_April_2021 - 44
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