February-March 2022 - 31

According to Nielsen data, the sale
of branded snacks surged 9% during
the pandemic while private-label
foods decreased by the same margin.
In times of uncertainty, McAlpine
observed, these data suggest that
people gravitate toward known and
familiar products.
" If you're going to put a cookie
in a pantry, it should be an Oreo, " he
advised. " It's the biggest selling cookie
in the world. And if you're going to
offer a cheese cracker, you've got to
have Cheez-It. "
FOSTER SAFETY
As people return to the workplace,
concerns about COVID will linger.
Apprehensions about safety within
an office extend to the pantry.
" Exposed fresh food is not welcome
anymore, " McAlpine said. " A safe
environment is imperative. Lowcontact,
low-touch options are going
to be preferred. Offering prepackaged
and sealed sandwiches, salads
and branded snacks is really, really
important. "
With so many moving parts vital
to the success of a pantry service, the
30-year CPG marketing veteran said
that data are the only metric that can
truly be relied on.
" I always quote W. Edwards
Deming: 'Without data, you're just
another person with an opinion,' "
McAlpine said. " When you're building
a planogram, you should build
it around data-driven category
management information to make
sure it's stacked with the snacks the
employees want. There is so much
information out there. Reach out to
your broker, to your salesperson and
to your manufacturer, and make your
decisions based upon the data. "
Whereas data are valuable tools
when designing a program, it's communication
with the client that could
turn a good pantry into a great one.
" Be open to feedback, " McAlpine
urged. " Although pantry products
are being given away to employees,
they're still consumers and your client
is still paying for them. Be open to the
positive and negative feedback, listen
closely and act accordingly. " ■
About the author
Scott Voisin has been a
freelance writer for more
than 20 years. In addition
to Automatic Merchandiser,
his work has been featured
in nationally distributed
magazines such as Racing
Milestones, GameRoom, The Phantom of the
Movies' VideoScope and Autograph Collector.
He is also the author of the book series,
Character Kings: Hollywood's Familiar Faces
Discuss the Art and Business of Acting.
February/March 2022 * VendingMarketWatch.com 31
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2/16/22 8:05 AM

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February-March 2022

Table of Contents for the Digital Edition of February-March 2022

Editor’s Note
Industry News
OCS Update
BostonbeaN’s Ace on the Road
From 3G to 4G to 5G and Beyond
Weekly Reporting
Pantry Service 2022
Uncompromising Service Accelerates Pot O’ Gold’s Rebound
Classifieds
Social Hubs
February-March 2022 - PCOV1
February-March 2022 - PCOV2
February-March 2022 - 1
February-March 2022 - 2
February-March 2022 - 3
February-March 2022 - 4
February-March 2022 - 5
February-March 2022 - Editor’s Note
February-March 2022 - 7
February-March 2022 - Industry News
February-March 2022 - 9
February-March 2022 - 10
February-March 2022 - 11
February-March 2022 - OCS Update
February-March 2022 - 13
February-March 2022 - 14
February-March 2022 - 15
February-March 2022 - BostonbeaN’s Ace on the Road
February-March 2022 - 17
February-March 2022 - 18
February-March 2022 - 19
February-March 2022 - From 3G to 4G to 5G and Beyond
February-March 2022 - 21
February-March 2022 - Weekly Reporting
February-March 2022 - 23
February-March 2022 - 24
February-March 2022 - 25
February-March 2022 - Pantry Service 2022
February-March 2022 - Mondelez1
February-March 2022 - Mondelez2
February-March 2022 - Mondelez3
February-March 2022 - Mondelez4
February-March 2022 - 27
February-March 2022 - 28
February-March 2022 - 29
February-March 2022 - 30
February-March 2022 - 31
February-March 2022 - 32
February-March 2022 - 33
February-March 2022 - 34
February-March 2022 - 35
February-March 2022 - 36
February-March 2022 - 37
February-March 2022 - Uncompromising Service Accelerates Pot O’ Gold’s Rebound
February-March 2022 - 39
February-March 2022 - 40
February-March 2022 - 41
February-March 2022 - 42
February-March 2022 - 43
February-March 2022 - 44
February-March 2022 - 45
February-March 2022 - 46
February-March 2022 - 47
February-March 2022 - 48
February-March 2022 - Classifieds
February-March 2022 - Social Hubs
February-March 2022 - 51
February-March 2022 - 52
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