February-March 2022 - 41

Pot O' Gold founder Larry Jones
prepares trap on his crab boat. During
the heyday of Alaskan king crab fishing,
Jones split his time between the open
seas and starting up an office coffee
service route.
The younger Jones helped in the
family business throughout high
school and college and learned the
ropes by working in the warehouse
and making deliveries. He graduated
from the University of Oregon in 2016
and came aboard full time, primarily
focusing on sales.
" He then shifted his focus from
trying to be the biggest at what Pot
O' Gold did to being the best at what
it did, " Jones observed. " He was a
pioneer in bringing specialty coffee
to the office, which separated Pot O'
Gold from the OCS pack. There were
also far fewer competitors than there
are today. "
THE STARBUCKS TOUCH
What really put Pot O' Gold on the
map was Larry's decision in 2002 to
provide the first Starbucks Interactive
Cup bean-to-cup machine, or I-Cup,
in workplace environments.
" It was revolutionary and was the
right time and right place, being in
Seattle, the land of specialty coffee
and Starbucks, " said Jones. " Starbucks
used us as a test company. That got us
known and we still place some I-Cups
in smaller accounts, which don't need
the larger touchscreen machines in
demand today. "
Jones serves on Starbucks' Workplace
Advisory Council of independent
office coffee service operators
from across the country. In fact, Pot O'
Gold still has the most I-Cups placed
in the U.S. than any other operator.
The company's warm reception
to and operational success with the
I-Cup led Pot O' Gold to expand its
equipment offerings to other makes
and models that served up authentic
bean-to-cup coffee and specialty
drinks like cappuccinos, mochas and
espressos. Pot O' Gold also expanded
its coffee variety and today carries
February/March 2022 * VendingMarketWatch.com 41
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http://www.VendingMarketWatch.com

February-March 2022

Table of Contents for the Digital Edition of February-March 2022

Editor’s Note
Industry News
OCS Update
BostonbeaN’s Ace on the Road
From 3G to 4G to 5G and Beyond
Weekly Reporting
Pantry Service 2022
Uncompromising Service Accelerates Pot O’ Gold’s Rebound
Classifieds
Social Hubs
February-March 2022 - PCOV1
February-March 2022 - PCOV2
February-March 2022 - 1
February-March 2022 - 2
February-March 2022 - 3
February-March 2022 - 4
February-March 2022 - 5
February-March 2022 - Editor’s Note
February-March 2022 - 7
February-March 2022 - Industry News
February-March 2022 - 9
February-March 2022 - 10
February-March 2022 - 11
February-March 2022 - OCS Update
February-March 2022 - 13
February-March 2022 - 14
February-March 2022 - 15
February-March 2022 - BostonbeaN’s Ace on the Road
February-March 2022 - 17
February-March 2022 - 18
February-March 2022 - 19
February-March 2022 - From 3G to 4G to 5G and Beyond
February-March 2022 - 21
February-March 2022 - Weekly Reporting
February-March 2022 - 23
February-March 2022 - 24
February-March 2022 - 25
February-March 2022 - Pantry Service 2022
February-March 2022 - Mondelez1
February-March 2022 - Mondelez2
February-March 2022 - Mondelez3
February-March 2022 - Mondelez4
February-March 2022 - 27
February-March 2022 - 28
February-March 2022 - 29
February-March 2022 - 30
February-March 2022 - 31
February-March 2022 - 32
February-March 2022 - 33
February-March 2022 - 34
February-March 2022 - 35
February-March 2022 - 36
February-March 2022 - 37
February-March 2022 - Uncompromising Service Accelerates Pot O’ Gold’s Rebound
February-March 2022 - 39
February-March 2022 - 40
February-March 2022 - 41
February-March 2022 - 42
February-March 2022 - 43
February-March 2022 - 44
February-March 2022 - 45
February-March 2022 - 46
February-March 2022 - 47
February-March 2022 - 48
February-March 2022 - Classifieds
February-March 2022 - Social Hubs
February-March 2022 - 51
February-March 2022 - 52
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