februarymarch2024 - 19

Micah Larsen
Micah Larsen was introduced to the
unattended retail and self-service
industry in January 2019 as the
national sales manager at OptConnect.
He began working with reputable
companies such as 365 Retail Markets,
Bevi, Kiosk Information Systems,
Ice House America, OnQ Solutions, Tiny Mobile Robots
and others. In March 2023, Larsen became director of
sales for Switch Always On, a disruptor in smart power
management at the edge. With over five years of business
development and sales experience in the unattended
retail and self-service industry, and over 24 years in B2B
relationship sales, Larsen brings an immense passion for
helping operators, business owners and entrepreneurs
increase profits through technology. He has built a
reputation for always delivering results, and as director of
sales, he's excited to continue working hard for his clients.
Gary Massey
Gary Massey's four-decade career
began as a summer job with Dr
Pepper in Dallas, then became
service manager, overseeing all
merchandising equipment in the
DFW region. Massey was the first
employee Sanden hired to spearhead
development of U.S. distribution for coolers and vending
machines. After Sanden acquired the Vendo Company in
1988, Massey became the product manager integrating
MDB interface and developing new vending machines.
Transitioning to a sales role, in 2001, he joined Mars
Inc. selling Easitrax software to leading operators.
His responsibilities expanded to payment systems
culminating in his appointment as U.S. sales director.
In this role, his team implemented cashless payment
solutions that left an indelible mark on the industry. Last
year, Massey returned to the industry he loves by joining
IDW, selling coolers and using his wealth of experience to
help shape the future of the business.
Phil Masters
Phil Masters has shaped the
convenience services industry for
over five decades. Since earning a
marketing degree in 1970, Masters has
played a pivotal role at the Wittern
Group as a leader in evolving vending
solutions. He has spearheaded new
stylings for the Wittern Group's vending equipment line
and pioneered corporate partnerships and branding
campaigns. Masters is fortunate to be a part of driving
the success of several Wittern Group companies and
looks forward to celebrating its 100th anniversary in
2031. He is thankful for the opportunities to introduce
new programs and provide innovative, tailored solutions
to help individuals and companies reach their vending
goals and thrive in an evolving market.
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2/16/24 8:24 AM
Dan O'Brien
Dan O'Brien entered the
convenience services industry in
2006 when Steven Burch, president
of Burch Food Services, hired
him to manage the company's
sales efforts. O'Brien oversees
sales, purchasing and warehouse
operations, and he directs the unattended retail
business segment. O'Brien has held various roles in the
Burch organization during his tenure. He managed the
office coffee service division, provided leadership to
the company's in-house culinary operations, and led
the Burch team in the transition of vending to markets.
He implemented LightSpeed into Burch's warehouse
operations, assisted in the development of a data
dashboard using PowerBi, and led the conversion
of Burch Food Services vend management system
to Gimme VMS. In addition to his work with Burch,
O'Brien actively works with Gimme's management and
engineering teams in the strategic alignment between
products and its partners. O'Brien is a graduate of the
University of Texas at Austin.
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