februarymarch2024 - 23

* Build a strong workforce and
improve employee retention.
65% of employees surveyed by
Unilay said they would be more
likely to work for a company with
sustainable practices.
He also explored strategies on how to
sell sustainability:
* See sustainability as an amenity,
not a penalty. It's a benefit for
your customers and employees.
* Don't sell on sustainability;
sell on innovation.
* Don't sell FAB (features,
advantages and benefits).
Instead, use meaningful
outcomes and data.
* Create a fantastic anchor
product, and then leverage the
halo effect around it.
LESSON #2: INNOVATION
CREATES OPPORTUNITY
FOR OPERATORS.
In an interview at CTW, Josh
Rosenberg, president and chief
revenue officer, Automated Retail
Technologies, was passionate about
taking steps to keep employees in the
workplace, consuming products that
are being sold by operators.
" We have to continue to look
at the coffee service landscape.
The opportunity for us is to offer
innovation, " said Rosenberg. " We
know they will buy coffee and tea
from us, but the consumer is still
more likely to go off site to get their
espresso and their specialty coffee
drink. In this room, we have the
equipment that will allow you to
bring those products to their door.
There is so much value prop to having
the high-end coffee amenity on site. "
Rosenberg added that the OCS
industry's solution is a perfect fit for
offices that don't want delivery people
coming into the office and don't want
their employees going off site.
Sophisticated drinking water solutions
for people with impeccable taste.
Sustainably sourced sparkling, hot
and ambient filtered water on tap.
Stand out from the crowd
with sparkling water on tap.
Creating the right space
Steve Orlando, co-founder of
Fixturelite, said operators need to
focus on the breakroom as part
of the innovation concept. " We
need to make the OCS amenity
an experience for our customers,
with quality and presentation, " said
Orlando. " That goes hand-in-hand
with the innovative solutions we
need to offer. If you want employees
to stay in the workplace enjoying
Excellence in every pour.
sales@borgandoverstrom.com +1 (212) 251-6214
borgandoverstrom.com
VISIT VIRTUAL
SHOWROOM
February/March 2024 * VendingMarketWatch.com 23
2403AUTM_Borg&Overstrom.indd 1
2/15/24 1:10 PM

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februarymarch2024

Table of Contents for the Digital Edition of februarymarch2024

Editor's Note – Legends, leaders and new products
Industry News
OCS Update: A business development strategy that is making a comeback
2024 Legends of the Year Award Winners
3 compelling lessons from the 2023 CTW show
Inventory control management
Success Story – Brewing Up Success
Product Focus
Social Hubs
februarymarch2024 - CoverTip1
februarymarch2024 - CoverTip2
februarymarch2024 - 1
februarymarch2024 - 2
februarymarch2024 - 3
februarymarch2024 - 4
februarymarch2024 - Editor's Note – Legends, leaders and new products
februarymarch2024 - Industry News
februarymarch2024 - 7
februarymarch2024 - 8
februarymarch2024 - 9
februarymarch2024 - OCS Update: A business development strategy that is making a comeback
februarymarch2024 - 11
februarymarch2024 - 12
februarymarch2024 - 13
februarymarch2024 - 2024 Legends of the Year Award Winners
februarymarch2024 - 15
februarymarch2024 - 16
februarymarch2024 - 17
februarymarch2024 - 18
februarymarch2024 - 19
februarymarch2024 - 20
februarymarch2024 - 21
februarymarch2024 - 3 compelling lessons from the 2023 CTW show
februarymarch2024 - 23
februarymarch2024 - 24
februarymarch2024 - 25
februarymarch2024 - Inventory control management
februarymarch2024 - 27
februarymarch2024 - 28
februarymarch2024 - 29
februarymarch2024 - Success Story – Brewing Up Success
februarymarch2024 - 31
februarymarch2024 - 32
februarymarch2024 - 33
februarymarch2024 - 34
februarymarch2024 - 35
februarymarch2024 - 36
februarymarch2024 - 37
februarymarch2024 - 38
februarymarch2024 - 39
februarymarch2024 - Product Focus
februarymarch2024 - 41
februarymarch2024 - Social Hubs
februarymarch2024 - 43
februarymarch2024 - 44
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