februarymarch2024 - 30

Brewing Up Success
T
In a competitive Oregon market, Portland-based World Cup Coffee thrives with an
emphasis on service, strategic partnerships and continuous innovation.
By Adrienne Klein, Contributing Editor
HE PACIFIC NORTHWEST IS AN AREA OF
the U.S. known for its quality coffee. In a market
that is coffee-centric, it takes a lot for an office
coffee service (OCS) business to stand out,
yet for nearly four decades, World Cup Coffee, based
in Portland, Oregon, has been doing just that. Led by
Dan Welch, World Cup Coffee has landed a name and
a reputation for itself as a company that provides both
unbeatable service and an incredibly good cup of coffee.
Since 1985, World Cup Coffee has also proven that
it's not afraid of a challenge or change, from starting its
30 Automatic Merchandiser * February/March 2024
own roasting operation in 1993 to opening its first micro
markets in 2022. World Cup Coffee continues to thrive
through its strategic industry partnerships, customerfocused
innovations and service-centered values.
A FAMILY BUSINESS
The history of World Cup Coffee starts with Dan
Welch's dad, Don. With prior experience in the
vending and OCS industry, Don purchased Diversified
Refreshment Systems (now known as World Cup
Coffee) in 1985. The company began with one OCS

februarymarch2024

Table of Contents for the Digital Edition of februarymarch2024

Editor's Note – Legends, leaders and new products
Industry News
OCS Update: A business development strategy that is making a comeback
2024 Legends of the Year Award Winners
3 compelling lessons from the 2023 CTW show
Inventory control management
Success Story – Brewing Up Success
Product Focus
Social Hubs
februarymarch2024 - CoverTip1
februarymarch2024 - CoverTip2
februarymarch2024 - 1
februarymarch2024 - 2
februarymarch2024 - 3
februarymarch2024 - 4
februarymarch2024 - Editor's Note – Legends, leaders and new products
februarymarch2024 - Industry News
februarymarch2024 - 7
februarymarch2024 - 8
februarymarch2024 - 9
februarymarch2024 - OCS Update: A business development strategy that is making a comeback
februarymarch2024 - 11
februarymarch2024 - 12
februarymarch2024 - 13
februarymarch2024 - 2024 Legends of the Year Award Winners
februarymarch2024 - 15
februarymarch2024 - 16
februarymarch2024 - 17
februarymarch2024 - 18
februarymarch2024 - 19
februarymarch2024 - 20
februarymarch2024 - 21
februarymarch2024 - 3 compelling lessons from the 2023 CTW show
februarymarch2024 - 23
februarymarch2024 - 24
februarymarch2024 - 25
februarymarch2024 - Inventory control management
februarymarch2024 - 27
februarymarch2024 - 28
februarymarch2024 - 29
februarymarch2024 - Success Story – Brewing Up Success
februarymarch2024 - 31
februarymarch2024 - 32
februarymarch2024 - 33
februarymarch2024 - 34
februarymarch2024 - 35
februarymarch2024 - 36
februarymarch2024 - 37
februarymarch2024 - 38
februarymarch2024 - 39
februarymarch2024 - Product Focus
februarymarch2024 - 41
februarymarch2024 - Social Hubs
februarymarch2024 - 43
februarymarch2024 - 44
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