februarymarch2024 - 32

route, some vending machines and
blood pressure machines. At the
age of 15, Dan began doing odd
jobs around the business for his
dad, and when he could drive, he
became a route driver. " It was good
for me because I could do it after
school, and that continued as I was
going through college as a business
student, " said Dan.
Putting his business knowledge
to use, Dan started doing the
books for his dad and learning the
business side of the operation as
well. " We were doing the pegboard
method, and I would do accounts
receivable and payable. It really gets
you to understand the numbers of
the industry. "
For many years, the company
operated as a three-man team: Don
as administrator, Dan as a route
driver and Steve Williams as a
service technician, albeit they wore
many other hats, too.
OPERATION PROFILE
World Cup Coffee
Founded: 1985
Headquarters: Portland, Oregon
Website: worldcupcoffee.com
Number of routes: 7
Number of employees: 16
Number of accounts: 500
" Steve was an instrumental
part of our success, " said Dan.
" He was a lifetime employee who
served at the company from its
start up until his retirement a year
ago. When he retired, it was a big
loss for the company. "
Steve shared his knowledge
of troubleshooting and fixing
Number of coffee machines: 2000
Number of micro markets: 3
Technology/equipment providers:
De Jong Duke, Borg & Overström,
Oasis, Bunn, Curtis, Fetco, Keurig,
365 Retail Markets, Genesis
Décor, Panoptyc, OptConnect
equipment with Dan. " A lot of what
I learned from my dad and Steve
about the service side of things is
just try. That carries over into a lot
of things. If you just try and if you're
not afraid to turn a screwdriver,
you're probably going to get it right, "
he said. " Just make sure you turn the
water off and unplug the machine.
From left to right, GM Mark Wilkerson, Dan Welch, OM Kevin Dibble and admin assistant Jessica Seo lead the micro market team.
32 Automatic Merchandiser * February/March 2024

http://www.worldcupcoffee.com

februarymarch2024

Table of Contents for the Digital Edition of februarymarch2024

Editor's Note – Legends, leaders and new products
Industry News
OCS Update: A business development strategy that is making a comeback
2024 Legends of the Year Award Winners
3 compelling lessons from the 2023 CTW show
Inventory control management
Success Story – Brewing Up Success
Product Focus
Social Hubs
februarymarch2024 - CoverTip1
februarymarch2024 - CoverTip2
februarymarch2024 - 1
februarymarch2024 - 2
februarymarch2024 - 3
februarymarch2024 - 4
februarymarch2024 - Editor's Note – Legends, leaders and new products
februarymarch2024 - Industry News
februarymarch2024 - 7
februarymarch2024 - 8
februarymarch2024 - 9
februarymarch2024 - OCS Update: A business development strategy that is making a comeback
februarymarch2024 - 11
februarymarch2024 - 12
februarymarch2024 - 13
februarymarch2024 - 2024 Legends of the Year Award Winners
februarymarch2024 - 15
februarymarch2024 - 16
februarymarch2024 - 17
februarymarch2024 - 18
februarymarch2024 - 19
februarymarch2024 - 20
februarymarch2024 - 21
februarymarch2024 - 3 compelling lessons from the 2023 CTW show
februarymarch2024 - 23
februarymarch2024 - 24
februarymarch2024 - 25
februarymarch2024 - Inventory control management
februarymarch2024 - 27
februarymarch2024 - 28
februarymarch2024 - 29
februarymarch2024 - Success Story – Brewing Up Success
februarymarch2024 - 31
februarymarch2024 - 32
februarymarch2024 - 33
februarymarch2024 - 34
februarymarch2024 - 35
februarymarch2024 - 36
februarymarch2024 - 37
februarymarch2024 - 38
februarymarch2024 - 39
februarymarch2024 - Product Focus
februarymarch2024 - 41
februarymarch2024 - Social Hubs
februarymarch2024 - 43
februarymarch2024 - 44
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