februarymarch2024 - 36

Having a
showroom with
equipment helps
World Cup's
potential clients
touch and taste
the quality of their
equipment and
products.
brewing that would make a better
cup of coffee, so World Cup was one
of the first companies to adopt airpot
brewers in the Portland market. " We
bought the first Reynolds airpot
brewers off their manufacturing line,
which is fun to think about, looking
back, " said Dan.
They kept looking forward to
even better ways to get a cup of
quality coffee. " When National
Vendors made a single-cup brewer
called the Genesis, we got that
because customers could make
cappuccinos, lattes and mochas,
which they loved. "
The company then began
working with de Jong Duke,
installing its Virtu machines. " The
functionality [of the machines]
was amazing, and the reliability is
fantastic, " said Dan. " The single-cup
business has been fabulous for us,
in terms of how much we've gotten
out there. I didn't think it would be
that big. "
Some of the company's best
success stories have been placement
in lobbies of apartment complexes.
" It is something where if one
apartment gets a Virtu, another one
wants one. In terms of hospitality, it's
a small thing for their P&L. "
Dan stresses the importance of
properly training as many of the
onsite employees as possible to keep
the equipment filled and cleaned
daily. " If you don't train onsite
employees, you're going to have too
many service calls, " he advised.
PARTNERSHIPS AID
DIVERSIFICATION
After COVID shut down the
company's retail stores (see sidebar
on page 34) and its gross revenues
plummeted 90-95%, Dan knew he
A supportive and diverse team of
account reps work together to keep
accounts clean, full and working. Every
employee is instrumental to the success
of World Cup.
36 Automatic Merchandiser * February/March 2024

februarymarch2024

Table of Contents for the Digital Edition of februarymarch2024

Editor's Note – Legends, leaders and new products
Industry News
OCS Update: A business development strategy that is making a comeback
2024 Legends of the Year Award Winners
3 compelling lessons from the 2023 CTW show
Inventory control management
Success Story – Brewing Up Success
Product Focus
Social Hubs
februarymarch2024 - CoverTip1
februarymarch2024 - CoverTip2
februarymarch2024 - 1
februarymarch2024 - 2
februarymarch2024 - 3
februarymarch2024 - 4
februarymarch2024 - Editor's Note – Legends, leaders and new products
februarymarch2024 - Industry News
februarymarch2024 - 7
februarymarch2024 - 8
februarymarch2024 - 9
februarymarch2024 - OCS Update: A business development strategy that is making a comeback
februarymarch2024 - 11
februarymarch2024 - 12
februarymarch2024 - 13
februarymarch2024 - 2024 Legends of the Year Award Winners
februarymarch2024 - 15
februarymarch2024 - 16
februarymarch2024 - 17
februarymarch2024 - 18
februarymarch2024 - 19
februarymarch2024 - 20
februarymarch2024 - 21
februarymarch2024 - 3 compelling lessons from the 2023 CTW show
februarymarch2024 - 23
februarymarch2024 - 24
februarymarch2024 - 25
februarymarch2024 - Inventory control management
februarymarch2024 - 27
februarymarch2024 - 28
februarymarch2024 - 29
februarymarch2024 - Success Story – Brewing Up Success
februarymarch2024 - 31
februarymarch2024 - 32
februarymarch2024 - 33
februarymarch2024 - 34
februarymarch2024 - 35
februarymarch2024 - 36
februarymarch2024 - 37
februarymarch2024 - 38
februarymarch2024 - 39
februarymarch2024 - Product Focus
februarymarch2024 - 41
februarymarch2024 - Social Hubs
februarymarch2024 - 43
februarymarch2024 - 44
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