februarymarch2024 - 37
Service manager
Steve Dutt
keeps over
2,000 pieces
of equipment
working out in the
field, including
a full-service
shop with backup
equipment ready
to go.
had to look at other ways to expand
the business he already had. The
team looked at locations they were
servicing with OCS and how they
could expand their footprint with
existing accounts. They started
pantry service and micro markets
with a sense of urgency and focused
on water filtration and carbonated
water offerings.
" We are seeing sparkling water
become a desirable thing to have
in the office environment, as well
as touchless dispensing, " said
Dan. To provide these offerings
to consumers, World Cup Coffee
has begun partnering with Borg
& Overström. " I think their
equipment is beautiful, and their
functionality is fantastic. They have
a willingness to make it work for
us, " he said. " Some companies don't
pay us much attention because we
are considered a 'small' operation,
but Borg & Overström doesn't treat
us that way. "
Strategic partnerships such
as this is one thing Dan points to
when he discusses the company's
success throughout the years. He
notes that his partnership with 365
Retail Markets is a large reason his
micro market implementation has
been successful.
World Cup Coffee opened its
first micro market in 2022 after one
of their OCS clients lost its micro
market provider. " They asked if we
could do it and that's when we knew
it was time to enter micro markets, "
he said.
Although he had known about
micro markets for about a decade
before making the leap, Dan never
felt like the time was right to open
one until after the economy began
improving after COVID-19.
" There was some fear and trepidation
from some in the company as we got
started, and that's normal, but that's
when our general manager Mark
Wilkerson and I said, 'We're doing
this, and it's going to be a success.
This is who we are partnering with,
and it's going to go well because we
have the same goal in mind.' "
World Cup Coffee began working
with 365 Retail Markets after
meeting at the NAMA Show. " They
were very supportive right away, and
they desired us to have success, and
that came across when talking with
them, " Dan said.
World Cup Coffee currently
operates three micro markets, with
plans on adding more. The biggest
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2403AUTM_VMACSolutions.indd 1
February/March 2024 * VendingMarketWatch.com 37
1/30/24 4:23 PM
http://www.VendingMarketWatch.com
februarymarch2024
Table of Contents for the Digital Edition of februarymarch2024
Editor's Note – Legends, leaders and new products
Industry News
OCS Update: A business development strategy that is making a comeback
2024 Legends of the Year Award Winners
3 compelling lessons from the 2023 CTW show
Inventory control management
Success Story – Brewing Up Success
Product Focus
Social Hubs
februarymarch2024 - CoverTip1
februarymarch2024 - CoverTip2
februarymarch2024 - 1
februarymarch2024 - 2
februarymarch2024 - 3
februarymarch2024 - 4
februarymarch2024 - Editor's Note – Legends, leaders and new products
februarymarch2024 - Industry News
februarymarch2024 - 7
februarymarch2024 - 8
februarymarch2024 - 9
februarymarch2024 - OCS Update: A business development strategy that is making a comeback
februarymarch2024 - 11
februarymarch2024 - 12
februarymarch2024 - 13
februarymarch2024 - 2024 Legends of the Year Award Winners
februarymarch2024 - 15
februarymarch2024 - 16
februarymarch2024 - 17
februarymarch2024 - 18
februarymarch2024 - 19
februarymarch2024 - 20
februarymarch2024 - 21
februarymarch2024 - 3 compelling lessons from the 2023 CTW show
februarymarch2024 - 23
februarymarch2024 - 24
februarymarch2024 - 25
februarymarch2024 - Inventory control management
februarymarch2024 - 27
februarymarch2024 - 28
februarymarch2024 - 29
februarymarch2024 - Success Story – Brewing Up Success
februarymarch2024 - 31
februarymarch2024 - 32
februarymarch2024 - 33
februarymarch2024 - 34
februarymarch2024 - 35
februarymarch2024 - 36
februarymarch2024 - 37
februarymarch2024 - 38
februarymarch2024 - 39
februarymarch2024 - Product Focus
februarymarch2024 - 41
februarymarch2024 - Social Hubs
februarymarch2024 - 43
februarymarch2024 - 44
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