June/July 2023 - 14

ID 27366998 © Afxhome | Dreamstime.com
shame people into using our product.
We want them to use our product
because they prefer it. "
Personalization
Gundy spoke about the increasing
interest of customers to enjoy their
own personalized beverages. He said
that customization of Bevi selections,
a popular feature, came about rather
naturally, because end users have
different preferences, which can easily
be accommodated by a point-of-use
machine like Bevi, as opposed to a
bottling plant that is miles away.
SESSION: INNOVATION
IN SINGLE-SERVE COFFEE
In this session, panelists discussed
single-serve coffee innovations in
the workplace.
" Single-serve coffee is the largest
part of the retail category, and it is the
fastest growing, " said Marie Franklin,
Specialty Coffee Strategist. " It has
overtaken whole bean and ground
coffee. Interest in single-serve coffee
has paved the way for innovators. "
Single serve in the workplace
Maria Cleaveland, North American
sales director for Urnex Brands, added:
" Single serve has overtaken drip in the
workplace. Less and less offices have
traditional batch brewing, which is
trending ahead of retail. There is more
variety in the office in terms of brewing
methods. Overall consumption hasn't
changed, people are still drinking
plenty of coffee, but they want beanto-cup,
they want instant, they want
espresso, they want options. "
With the interest in multiple
options, bean-to-cup is expanding
to multiple hoppers, multiple soluble
products - even more drink options,
noted Franklin.
Increase your unit and dollar sales!
What employers want
Mickey Du, CEO of Brewbird, shared
insights on what his clients are asking
for. " When COVID happened, everyone
started working from home, and
coffee got thrown for a loop. As they
tried to reopen safely, they found that
they could not reopen to the same
workplace reality that existed before
COVID, " said Du. " The employees,
the coffee drinkers, were now
demanding convenience, sustainability
and quality in one package. That's
what we have seen strongly in the last
six to nine months. "
The panel also agreed that
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Performance of Illuminated Sections*
Dollar Sales
Unit sales change
Shopper Conversion
Return on investment Year 1
+43.7%
+37.1%
+32.0%
5.8
Days to pay off investment Year 1 54
Performance of Non-Illuminated
Unit sales change
Shopper Conversion
Dollar Sales
+3.1%
-1.4%
+14.0%
*Performance comparison:
Q3 2021 vs. Q3 2022.
Customer traffic
change +3.9%.
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14 Automatic Merchandiser * June/July 2023
2307AUTM_Lighting for Impact_REV.indd 1
6/6/23 2:21 PM
freshness, locally roasted coffee
and selection have all emerged as
employer priorities.
The future of batch brewing -
drip coffee
The consensus of the panel was that
drip coffee will not die, that technology
will elevate it. For example, bean-tobatch
coffee is coming, giving end
users the option to brew by the cup or
by the pot, using whole bean.
The quality gap
According to Du, quality is a big
issue - there is a gap in coffee drinkers
and consumer expectations. " We are
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June/July 2023

Table of Contents for the Digital Edition of June/July 2023
