June/July 2023 - 21

CHART 7A:
Vended share of sales by product category
● Cold beverages
● Snacks
● Candy
● Confections
● Healthy
● Food
● Hot beverages
3%
3.5%
8%
2022
12%
● Ice cream/
frozen
● Other*
* Includes non-edible items
10.5%
14.5%
16.5%
7.5
24.5%
CHART 7B:
Micro market share of sales by product category
● Cold beverages
● Snacks
● Candy
● Confections
● Healthy
● Food
● Hot beverages
4.5%
3.5%
4%
21.5%
20.5%
2022
● Ice cream/
frozen
● Other*
9.5%
* Includes non-edible items
10%
CHART 7C:
Share of sales by service category, combined services
2020
2021
Vending
Micro Markets
OCS
Water service
Other
However, 2022's low unemployment rate in the U.S.
signals room for at-work employee population growth in the
coming years.
PRODUCT CATEGORIES
Because vending and micro market operators provide
reliable services to workplaces, product categories showed
another year of improvements in 2022.
Combined vending machine and micro market revenue
gains were:
* Healthy items (including plant-based) up 40%.
* Food (sandwiches, salads, entrées) up 35%.
* Snacks (salted, bars, mixes, etc.) up 27%.
* Packaged cold drinks up 15%.
* Candy (chocolate and non-chocolate) up 14%.
* Confections (pastries, cookies, etc.) up 14%.
* Ice cream/frozen items up 25%.
* Hot drinks (vended coffee, tea, cocoa, etc.) up 9%.
* Miscellaneous (other) items up 7%.
Packaged cold beverages continued to hold the highest
rank among the convenience product categories last year,
generating 23% of revenue, or $4.1 billion.
Dynamic categories including packaged snacks,
confections and candy jointly constituted the largest
market share of convenience service. In 2022, items in
these categories led the way in dollar volume, representing
Pantry service
Bulk vending
Manual
foodservice
Music
Games
Janitorial
Supplies
49.7%
14.6
7.0
2.5
8.5
3.1
3.1
3.1
2.5
2.9
3.0
48.0%
18.5
11.0
2.5
6.5
4.5
2.5
1.5
1.0
1.0
3.0
2022
59.0%
20.0
9.1
2.0
1.3
2.0
0.4
3.2
1.0
1.1
0.9
41.5% of all sales through vending machines and 36.5%
of all sales in micro markets, or $5.5 billion and $1.5
billion, respectively.
For the healthy product category including plantbased
products, sales in the combined vended and micro
market segment increased from $1.8 billion to $2 billion.
Ice cream and frozen products also saw an increase
in 2022, from $0.3 billion to $0.6 billion in revenue for
combined vended and micro market segments.
FROM VENDING TO MICRO MARKETS
Last year, U.S. operators had an estimated 2.05 million
vending machines on location, an increase of 4.5%
from 2021. Operators shared that some of their vending
locations were converted to micro markets during 2022
due to more office re-openings. This shift can be seen in
the growth of estimated active micro market locations in
2022 to 30,385, up 18% compared with 25,750 installed
markets the prior year.
June/July 2023 * VendingMarketWatch.com 21
13%
13.5%
http://www.VendingMarketWatch.com
June/July 2023

Table of Contents for the Digital Edition of June/July 2023
