June/July 2023 - 28

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JENNY ORTIZ
365 Retail Markets
Jenny Ortiz is the director of
operations and accounting at
Parlevel Systems, an unattended
retail solutions provider within 365
Retail Markets' family of companies.
With her keen eye for process
management, organization and her ability to motivate
her team, she remains a vital asset to Parlevel's growth.
For the past seven years, Ortiz has led the accounting,
logistics, administration and human resources teams,
and she continues to manage transformative projects
across the company as 365 Retail Markets continues
to expand its product offerings and global footprint to
better serve its customers.
MALIN ÖSTMAN
Selfly Store
Malin Östman, a visionary and
creative leader, serves as the chief
marketing officer at Selfly Store.
Since joining in summer 2022, she
has been instrumental in redefining
the company's brand and marketing
strategy, successfully positioning Selfly Store as
an innovative growth leader in the vending, micro
market and office coffee service industry. Leveraging
her background in management consulting and
communications, Östman has championed innovative
marketing approaches, such as the Metaverse
launch of the first intelligent vending freezer on
the market, the Selfly Freezer. Her commitment to
embracing cutting-edge technology and creative
solutions has fueled the company's rapid growth in
brand awareness, lead generation and customer
base. Her passion for driving change and pushing the
boundaries of the vending industry is evident in her
work. Her inspiring leadership continues to motivate
others in the sector to explore new possibilities and
advance the industry.
LINDA SALDANA
Seventh Wave Refreshments
Linda Saldana is the co-founder and
CEO of Seventh Wave Refreshments.
She joined the industry almost 12
years ago as a sales director at
Southern Refreshment Service and
fell in love with the industry. Seventh
Wave Refreshments was established in 2020 with a
mission to " Bring Joy to the Workplace " in the most
unsettling time in refreshments. With a deep passion
for the customers and a heart for innovation in the
industry, Seventh Wave Refreshments has led a
refreshment revolution in Atlanta - pioneering new
ways of servicing and offering a white glove approach
to hundreds of offices in just two years.
MELISSA SCHWARTZ
Aramark
Throughout Melissa Schwartz's
20+ years in the industry, she has
implemented key business strategies
- from route, warehouse, service,
account management, finance and IT
to sales. Schwartz began her career as
a route accounting implementation leader responsible
for replacing the paper-based route order and vend
management process to leveraging handhelds and
DEX capabilities. Today, she leads the operation teams
for the Aramark Refreshments division across the U.S.
and Canada. Schwartz's handprint on transformations
includes development of a single view of the customer
for end-to-end customer experience from prospecting,
contracting, installation, customer service and account
management, along with a warehouse forecast tool.
She was also instrumental with the introduction of
aramarkrefreshments.com and has extensive experience
with the acquisition process. Schwartz's recognitions
within Aramark include Ring of Star recipient for
Operational Excellence as well as a two-time CEO Star
of Excellence recipient for Sell and Service with Passion
and Front Line First. Her eye for improvement and
mentoring those around her has allowed Schwartz to
pave ways for future women leaders in the industry.
BARBARA RUSSELL
Holiday House Distributing
Barbara Russell, vice president of sales and marketing for Holiday House Distributing (HHD), began
her career in the OCS industry with Holiday House Coffee Service in Lynbrook, New York, in 1985 and
with US Coffee from 1990 to 1998. After relocating to Florida in 2002, Russell went back to work in
the industry and is now on the supplier side with HHD. She is passionate about the industry and is
always looking to find ways to help operators - whether it is trying to source industry products or
promoting service and technician training. Russell started the Holiday House Distributing Technician
Training event in 2020. It held its second event in February 2023 and had over 45 OCS operators (150 attendees)
attend three days of hands-on coffee equipment training. She was awarded the 2020 NAMA Coffee Legend and is
one of the founding members of NAMA's WIN group. Russell also serves on the NAMA Trade Show Committee and
Coffee Service Committee.
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http://www.aramarkrefreshments.com

June/July 2023

Table of Contents for the Digital Edition of June/July 2023