Automatic Merchandiser - 14

OCS

UPDATE

NCA Finds Under 40s

Love Non-Espresso, Cold Brew
The latest National Coffee Association survey finds coffee drinkers
aged 40 and below are interested in non-espresso and cold brew
ready-to-drink beverages.
By Mary Stroka, Associate Editor

Daily consumption of coffee

62% 63%

C

offee remains a beverage of
choice for the majority of Americans. The National Coffee
Association found in its most recent
survey that daily coffee consumption
has held steady at 63 percent since
2018, following an increase from 57
percent in 2016 to 62 percent in 2017.
As seen in previous years, daily
coffee consumption is high among
2016
2017
2018
seniors. The survey found that 72
percent of consumers who are 60 and
Daily consumption in 2019
older drink coffee daily, compared to
47 percent of consumers who are 18
Non-espresso-based to 24 years old. Results indicated that
coffee beverages
the percentage of this young adult age
group who drink coffee daily has
remained stable since 2016. About
62 percent of the members of the
25 to 39 age group, according to the
surveys taken in the last four years,
Espresso-based
drink coffee daily. The survey did not
coffee beverages
find significant regional differences
in daily coffee consumption.

57%

11%

89%

14

Automatic Merchandiser

VendingMarketWatch.com

June/July 2019

Espresso-based coffee
Daily consumption of espressobased beverages has been at record
levels for the past three years at 24
percent, while regular coffee brewed
from gourmet quality beans has
remained flat at 15 percent. Since
2012, daily consumption of traditional, regular gourmet coffee has
declined 7 percent, while espressobased beverages have increased by
10 percent.
The percentage of gourmet coffee cups drunk daily reached 61 percent, which is the first time it has
exceeded 60 percent, according to
the survey. Non-gourmet made up
39 percent of cups.
The survey noted that the trends
were similar for espresso-based beverages, traditional coffee - gourmet
and gourmet coffee beverages when
it came to consumers' weekly coffee
consumption.



http://www.VendingMarketWatch.com

Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: Don't Miss the Open Door
VendingMarketWatch News
OCS Update: NCA Finds Under 40s Love Non-Espresso, Cold Brew
Adapting to Market Challenges Secures Success
How To Maximize Micro Market Promotions
How Design Impacts Your Micro Market
Operators Beat Revenue Numbers With New Locations, Services
Positive Outlook Drove NAMA Show Success
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - 6
Automatic Merchandiser - 7
Automatic Merchandiser - Editor's Note: Don't Miss the Open Door
Automatic Merchandiser - 9
Automatic Merchandiser - VendingMarketWatch News
Automatic Merchandiser - 11
Automatic Merchandiser - 12
Automatic Merchandiser - 13
Automatic Merchandiser - OCS Update: NCA Finds Under 40s Love Non-Espresso, Cold Brew
Automatic Merchandiser - 15
Automatic Merchandiser - Adapting to Market Challenges Secures Success
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - 27
Automatic Merchandiser - How To Maximize Micro Market Promotions
Automatic Merchandiser - 29
Automatic Merchandiser - 30
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - How Design Impacts Your Micro Market
Automatic Merchandiser - 35
Automatic Merchandiser - 36
Automatic Merchandiser - 37
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - Operators Beat Revenue Numbers With New Locations, Services
Automatic Merchandiser - 41
Automatic Merchandiser - 42
Automatic Merchandiser - 43
Automatic Merchandiser - 44
Automatic Merchandiser - 45
Automatic Merchandiser - 46
Automatic Merchandiser - Positive Outlook Drove NAMA Show Success
Automatic Merchandiser - Classifieds
Automatic Merchandiser - 49
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 51
Automatic Merchandiser - 52
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