Automatic Merchandiser - 22

CHANGING YOUR PERSPECTIVE

As Dr. Wayne Dyer said, "When you
change the way you look at things, the
things you look at change." If you are
willing to change the way you have
always looked at things in the vending
industry and consider a new way to
make money, you'll realize it is staring
you right in the face.
As NAMA states on its website,
we are in the convenience services
business. Visit your local convenience
stores, observe their customers and
you'll notice that many of them are
blue-collar workers, who spend far
more of their hard-earned money in
convenience stores than white-collar
workers. This means that convenience
stores are your prime competition.
Everyone agrees that manufacturing plants, warehouse and distribution
centers are prime vending locations.
Your goal should be to have as many
of those blue collar workers buy from

22

Automatic Merchandiser * June/July 2020

your vending machines as possible,
and you can do this by offering some
of the same products that they are currently buying from convenience stores:
bread, milk, cereal, bags of coffee,
6- and 12-packs of soda, 2-liter bottles
of soda, a dozen donuts, large bags of
chips, beef jerky, etc.
While these larger products will not
fit in your standard vending machines,
there are electronic retail vending
lockers available from a number of
vending machine manufacturers that
would accommodate them. Many bigbox retailers now enable consumers
to purchase items online and pick up
these items through vend lockers in the
store. This is more convenient for their
customers, as they no longer have to
stand in a checkout line.
Imagine how convenient it would
be for your customers to be able to just
go to your vending machine before
they leave work instead of making

another stop on their way home to
purchase items like bread, milk or a
2-liter bottle of soda. You could also
offer prepaid phones, souvenirs, baseball caps, batteries, T-shirts, hoodies,
DVDs, sunglasses, flip-flops, motor oil,
toys at Christmastime, large bags of
Halloween candy, heart-shaped boxes
of candy for Valentine's Day - the list
goes on and on.
Instead of making 50 to 75 cents
per item selling traditional vending
products, you can now make $5, $10,
$25 or more per sale. Now, go sell more
diverse merchandise from your vending
machines and watch your sales and
profits go up. ■
About the author
Gary Joyner started in the
vending business in Orlando
in 1994. Since then he has
owned, operated and sold
three vending companies in
Florida. He can be reached
at gwj45@aol.com.



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Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: Staying Strong
Industry News
OCS Update
State of the Industry - 2019: Another Record Breaking Year For Operators
Small Op: How to Increase Sales and Profits
Design for Durability
Why Micro Market Promotions Still Matter
All in the Family
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - Editor's Note: Staying Strong
Automatic Merchandiser - 5
Automatic Merchandiser - Industry News
Automatic Merchandiser - 7
Automatic Merchandiser - OCS Update
Automatic Merchandiser - 9
Automatic Merchandiser - State of the Industry - 2019: Another Record Breaking Year For Operators
Automatic Merchandiser - 11
Automatic Merchandiser - 12
Automatic Merchandiser - 13
Automatic Merchandiser - 14
Automatic Merchandiser - 15
Automatic Merchandiser - 16
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - Small Op: How to Increase Sales and Profits
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - Design for Durability
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - 27
Automatic Merchandiser - Why Micro Market Promotions Still Matter
Automatic Merchandiser - 29
Automatic Merchandiser - 30
Automatic Merchandiser - 31
Automatic Merchandiser - All in the Family
Automatic Merchandiser - 33
Automatic Merchandiser - 34
Automatic Merchandiser - 35
Automatic Merchandiser - Classifieds
Automatic Merchandiser - 37
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 39
Automatic Merchandiser - 40
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https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
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