junejuly2024 - 41

experience for his customers. " I'm
starting with vending machines
because they aren't going anywhere, "
he says.
Eventually, he would like to
offer micro markets and office
coffee service (OCS) but notes
that vending machines will always
have a place. " You're not always
going to have the space for a large
convenience store or even a micro
market. " Vending machines, he
believes, are only going to become
more technologically advanced,
which will give vending operators -
and advertisers - the chance to
get closer than ever before to
their customers.
" I think [the vending experience]
is already becoming more
personalized, with people logging
in and having smoother and faster
transactions, " Mike said. " And
vending machines as a whole are
getting so much more diversified
with what they can vend. "
In the coming months, Mike will
need to address several challenges
as his business grows. For instance,
he anticipates needing to move
into a bigger warehouse space,
purchasing a company vehicle and
hiring a route driver. Until Mike
can hire his first employee, he plans
to delegate many tasks to
freelance employees.
Another challenge for
him will be keeping up
with inventory fluctuation
- going from one vending
machine to nine in the time
span of a few weeks. Long
term, however, he believes
the biggest pressure will be
convincing the decisionmakers
in locations that
doing something different is
good for them, whether it's
adding a micro market or a
Mike Jamison standing next to a recently unboxed NewAge vending machine.
high-tech vending machine. " Most
decision-makers, I've found, don't
care about vending, " he said. " For a
lot of them, vending isn't a priority. "
Mike believes one of his main jobs
will be convincing decision-makers
that vending machines matter to
their employees.
Mike is excited about his new
start in the vending industry and has
felt welcomed as a small operator.
" Other operators might not think my
approach is going to work, but so far,
many have been receptive and open to
helping me by answering questions, "
he said. " That has been great. " ■
READY TO SELL YET?
Mike Ferguson has over 34+ years Vending & OCS industry experience, as an
ex-operator and owner turned intermediary business broker to assist you in
selling your business. I speak fluent Vending and Office Coffee.
2020
All conversations
are confidential!
Contact Mike@VMACsolutions.com or 713-569-6463
June/July 2024 * VendingMarketWatch.com 41
2403AUTM_VMACSolutions.indd 1
1/30/24 4:23 PM

http://www.VendingMarketWatch.com

junejuly2024

Table of Contents for the Digital Edition of junejuly2024

VendingMarketWatch.com Online Exclusives
Editor's Note – With a full recovery, the future is bright
Industry News
OCS Update: 4 key observations from the NAMA Show 2024
Automatic Merchandiser's 2024 Most Influential Women in Convenience Services
2023 Full Recovery: The Industry Sets a Revenue Benchmark High
There is no shortage of innovation and technology in the OCS space
Hot food vending
Success Story – Open for business
Social Hubs
junejuly2024 - CoverTip1
junejuly2024 - CoverTip2
junejuly2024 - 1
junejuly2024 - 2
junejuly2024 - 3
junejuly2024 - VendingMarketWatch.com Online Exclusives
junejuly2024 - Editor's Note – With a full recovery, the future is bright
junejuly2024 - Industry News
junejuly2024 - 7
junejuly2024 - 8
junejuly2024 - 9
junejuly2024 - OCS Update: 4 key observations from the NAMA Show 2024
junejuly2024 - 11
junejuly2024 - Automatic Merchandiser's 2024 Most Influential Women in Convenience Services
junejuly2024 - 13
junejuly2024 - 14
junejuly2024 - 15
junejuly2024 - 16
junejuly2024 - 17
junejuly2024 - 18
junejuly2024 - 19
junejuly2024 - 2023 Full Recovery: The Industry Sets a Revenue Benchmark High
junejuly2024 - 21
junejuly2024 - 22
junejuly2024 - 23
junejuly2024 - 24
junejuly2024 - 25
junejuly2024 - There is no shortage of innovation and technology in the OCS space
junejuly2024 - 27
junejuly2024 - 28
junejuly2024 - 29
junejuly2024 - Hot food vending
junejuly2024 - 31
junejuly2024 - Success Story – Open for business
junejuly2024 - 33
junejuly2024 - 34
junejuly2024 - 35
junejuly2024 - 36
junejuly2024 - 37
junejuly2024 - 38
junejuly2024 - 39
junejuly2024 - 40
junejuly2024 - 41
junejuly2024 - Social Hubs
junejuly2024 - 43
junejuly2024 - 44
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https://www.nxtbook.com/endeavor/automaticmerchandiser/october-november-2021
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https://www.nxtbook.com/endeavor/automaticmerchandiser/august2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_june-july_2021
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https://www.nxtbook.com/endeavor/automaticmerchandiser/AUTM_1020
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2020
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https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
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https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
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