november2023 - 33

Success
W
Homegrown
Kansas City-based Quality Vending keeps family and
community at the heart of its third-generation success.
By Aaron Jed, Contributor
HAT DOES QUALITY VENDING & COFFEE HAVE IN
common with Google, Apple, Amazon and Walt Disney?
Well, for starters, the Kansas City-based company's
humble beginnings took root in the family garage. Fast
forward 32 years and, like those corporate juggernauts, this familyowned
and -operated company found success through hard work,
innovation and an unwavering commitment to its customers.
" We laugh when we think back at our beginnings, " said company
president Carl Miceli. " We had a couple of shelves of product wedged
next to Mom's washer and dryer in a two-car garage. But it has been
a family affair ever since. Every member of our family - my parents,
my brother-in-law, my siblings, our kids, and my sons-in-law - has
had a hand in supporting our business. "
IT STARTED IN THE GARAGE
In 1991, Don Miceli and his late wife JoBeth took what was an
enormous leap of faith in launching their vending company from
the family's modest suburban home. Drawing on his three decades
of vending experience at the time, Don set his heart and mind to
building a company based on a principle that, to this day, has stood
the test of time: quality.
To prosper, Don knew that he had to differentiate his company
from other vendors who were selling the same products, from the
same vending machines. His strategy centered on the quality of
service he could provide. " At the end of the day, we were all selling
Snickers bars and Cokes, but to do that from a quality perspective
- that was the way to build a business rooted in relationships and
excellence, " Don said.
To deliver on that, Don, along with his son Carl, went about
investing their time, resources and whatever it took to be an industry
service leader. " If a customer called with a request or a service need,
we were on it: late nights, weekends, holidays, " Don said. " We simply
put their needs before our own and, honestly, we were happy to
do it. We were more than a vending company - we were Quality
Vending Company. "
For Carl, working alongside his dad was an extension of what
he already knew and loved. As a teen, he worked summer jobs in
November 2023 * VendingMarketWatch.com 33
http://www.VendingMarketWatch.com

november2023

Table of Contents for the Digital Edition of november2023

Editor's Note – Technology is key
Industry News
OCS Update: How operators are dealing with the new normal in the OCS business
The 2023 Pros to Know Awards
Cashless Payment Systems
Beyond Hydration: Top 3 consumer beverage trends
AI in convenience services
Operation Profile – Homegrown Success
Social Hubs
november2023 - CoverTip1
november2023 - CoverTip2
november2023 - 1
november2023 - 2
november2023 - 3
november2023 - 4
november2023 - 5
november2023 - Editor's Note – Technology is key
november2023 - 7
november2023 - Industry News
november2023 - 9
november2023 - OCS Update: How operators are dealing with the new normal in the OCS business
november2023 - 11
november2023 - The 2023 Pros to Know Awards
november2023 - 13
november2023 - 14
november2023 - 15
november2023 - 16
november2023 - 17
november2023 - 18
november2023 - 19
november2023 - 20
november2023 - 21
november2023 - Cashless Payment Systems
november2023 - 23
november2023 - 24
november2023 - 25
november2023 - Beyond Hydration: Top 3 consumer beverage trends
november2023 - 27
november2023 - 28
november2023 - 29
november2023 - AI in convenience services
november2023 - 31
november2023 - Operation Profile – Homegrown Success
november2023 - 33
november2023 - 34
november2023 - 35
november2023 - 36
november2023 - 37
november2023 - 38
november2023 - 39
november2023 - 40
november2023 - 41
november2023 - Social Hubs
november2023 - 43
november2023 - 44
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