november2024 - 26

PAUL RINALDI
Vice President Business Development
Lighting For Impact
Paul Rinaldi is a distinguished leader
in the lighting industry, renowned
for his innovative approach and
expertise in developing strategic
partnerships between retailers, OEM
and distribution partners. With more than 30 years
of experience in the commercial retail solutions space,
Paul has established himself as a forward-thinking
professional who excels in providing creative solutions
and marketing strategies. Paul envisioned enhancing the
retail space through products and services to elevate
the overall customer experience. His understanding of
combining both technology and retail perspective has
delivered awareness of the customer vantage point.
This has enabled his client base to more effectively
exceed customer expectations. Paul is intentional about
gathering customer feedback to understand their needs
while developing detailed customer personas to guide
personalized marketing efforts. This works to create a
seamless approach across all OEM platforms. Paul excels
at optimizing processes to simplify systems and create a
reliable, consistent encounter for customers.
RUSS RUSSELL
Regional Sales Director - West
Cantaloupe Inc.
Russ serves as the regional sales
director in the West at Cantaloupe
Inc., where he helps fast-growing
and enterprise-level vending,
micro market and OCS operators
discover growth opportunities through technology
and operational enhancements. Joining Cantaloupe in
December 2022 as a business development manager,
he leveraged his background in sales, finance and
customer service to make a swift transition into the
vending and unattended retail sector. In a short time,
Russ has expanded his industry network through
conferences, trade shows and operator meetings. He
is dedicated to pushing boundaries and implementing
innovative technologies that align with Cantaloupe's
vision of leading self-service commerce globally. Russ
frequently shares his insights on technology in the
industry through talks and conference presentations.
He holds a degree in entrepreneurial management and
marketing from Texas Christian University.
ZACH RUSSELL
Senior Sales Representative
JTM Food Group
Zach has become an industry titan
when it comes to pizza vending.
Since there are so few pizza vending
machines in America, there are
very few experts. Zach knows this
business from top to bottom. He understands the
operational side, the tech side and the culinary side. He
knows what units to load into the machine, what times
and temperatures to cook and how to program the
machines for optimal performance. Over the past 20
years, Zach has become an expert in scaling businesses
by using his ability to recognize opportunities and match
them with the business at hand. It comes from a belief
in a self-starting, results-driven entrepreneurial spirit.
Zach has a bachelor's degree from Northern Kentucky
University and over 25 years sales experience.
KAYTLIN SALDANA
Senior Director of Market
& Pantry Operations
Seventh Wave Refreshments
Kaytlin Saldana leads a dynamic team
to bring joy to workplaces across
Georgia. With more than 10 years of
experience in the micro markets and
pantry industry, Kaytlin has been instrumental in shaping
the evolution of micro markets. She began her career as
an ambassador, training teams, and through hard work
and dedication, steadily rose through the ranks. She
now oversees all aspects of Seventh Wave's market and
pantry operations. Kaytlin is passionate about delivering
exceptional customer experiences, ensuring that each
micro market and pantry is tailored to meet the unique
needs of the companies they serve.
26 Automatic Merchandiser * November 2024
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http://www.firstclassvending.com
november2024

Table of Contents for the Digital Edition of november2024
