Automatic Merchandiser - 23

CHART 7: Estimated market share of single-cup brewer placements in the U.S., 5-year review
MARKETER
Cafection
Bodecker Brewed
VE Global Solutions

PRODUCT(S)
Avalon, Total Lite, Total 1, Alternative
Bodecker
Brio, Colibri, Koro, Korinto, Kinvivo,
Trophy, Venus, Cypris, Juno, Prosyd
Crane
Café System, Genesis
Cafejo
Cafejo
Technologies Coffea Coffea, Pro-II G2
JM Smucker's
Douwe Egberts C-300, C-600, C-60,
N110, NG-300
VKI Technologies
Eccellenza Express, Eccellenza Touch,
Eccellenza Cafe, Latte Lounge
Lavazza
Espresso Point, Lavazza Blue,
Dual Espresso, EP 2500
Mars Drinks
Flavia Barista, Flavia Creation 500,
Flavia Creation 400, Flavia Creation
200, Aroma
Filterfresh
Filterfresh
Grindmaster
Grindmaster
Kraft/Heinz
Keurig
Rheavendors
Saeco USA
Newco
Starbucks
Bunn
Nespresso
Wilbur Curtis
Comobar
MZB
Cafe Primo
Other

Gevalia, Tassimo T-3000, T-65
K3000, K150, K145, B155, K155, K130
Rhea, Cino
Saeco, Estro
Smartcup, Freshcup,
Freshcup Touch
Starbucks
My Cafe Pod, AutPOD, Trifecta MB
Nespresso
Gold Cup, Expressions

2015/16
9.7%
0.4
1.8

2016/17
6.6%
0.1
2.5

2017/18
5.1%
7.4
1.0

2018/19
7.5%
0.5
5.8

2019/20
8.35%
3.59
0.95

11.2
0
0
7.5

2.2
0.2
0
3.3

0
0
0
6.2

3.4
0.2
1.2
4.6

2.56
1.03
0.00
5.87

0.1

0.8

2.4

2.0

2.05

4.8

0.3

1.3

2.0

1.03

9.3

14.2

5.9

9.4

2.42

0
0

0.5
2.6

0
0.9

1.7
1.0

1.28
10.18

9.6
21.3
0.2
0.1
4.9

1.3
32.1
0.1
1.5
6.2

0.7
17.1
2.1
0.2
6.9

0.5
33.2
0.5
1.3
7.4

0.28
20.72
0
0
7.59

2.4
n/a
n/a
n/a
n/a
n/a
n/a
n/a

1
17.2
0.5
0.8
n/a
0.5
n/a
n/a

1.8
22.3
0.5
6.7
n/a
1.8
n/a
n/a

2.7
15.8
1.8
5.8
0.2
0.7
1.4
13.6

4.48
7.80
5.90
0
1.96
6.39
2.31
2.56

La San Marco OC System
Cappuccino

*Represents OCS provider placements only

costs may be higher this year due to
the COVID-19 pandemic. This year,
operators have made efforts to ensure
safety in the break room, including
upgrading equipment to enable contactless ordering and customization of
drinks, swapping bulk items for more
expensive single-use items (creamers,
stirrers, cups, etc.) and providing personal protective equipment (PPE).
While many of the businesses operators serve are likely dealing with their
own revenue issues due to COVID-19,
operators will have to balance what
costs they can absorb and what they
can pass on to their customers.

Image: 93224346 | Abel Tumik | Dreamstime

OCS TRENDS TO WATCH

Operators noted several trends
in OCS in 2019, notably a continued demand for premium
options. This includes
bean-to-cup, single-cup,
specialty/craft coffees, iced
coffee and cold brew, draft beverages and pantry service. Multiple
operators said that companies are
more open to providing a larger
amount of items for employees, who
want to choose from a variety of coffee
and beverage options. Alternately, one
respondent said their accounts wanted
"simple coffee service," while another

commented that "companies are not
willing to pay for single-cup." Half of
the respondents currently offer micro
markets (chart not shown), and the
majority of operators who have micro
markets use a bean-to-cup brewer.

September 2020 * VendingMarketWatch.com

23
http://www.VendingMarketWatch.com
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