septemberoctober2024 - 27

ROBINA VERBEEK
Robina Verbeek is a co-founder of SOS, a beauty and wellness products vending company. She has
helped build a network of vending machines in iconic locations such as Ulta Beauty, Fenway Park,
T-Mobile Arena and Rockefeller Center. Each SOS machine contains up to 10 premium beauty and
wellness products from best-in-category brands as well as complementary period care items. SOS
machines deliver the reach and effectiveness of out-of-home advertising with the data-driven
interactivity of e-commerce, and the convenience of traditional vending machines. SOS successfully
combines technological innovation, machine design and a modern customer experience, creating a
unique way for brands to connect with today's consumers. Recently, SOS won Best of Boston in the service category
and continues to expand, providing exceptional service to both brand partners and customers.
MAX WEISBROD
Max Weisbrod is the vice president of
product for Panoptyc, which he joined
in 2022. He has worked to reinforce
the company's position as a leader
for unattended retail loss prevention
technology ever since. Panoptyc's suite
of tools provides a solution to theft,
labor shortage and tech fragmentation with an integrated
suite of cloud services and storage, remote-controlled
cameras, and a mix of AI and human monitoring. Max is
described by his colleagues as an intense and exacting
leader. A graduate of Cornell University, he has 12 years of
progressive experience working on digital transformation
and data warehousing projects across national politics,
advertising and technology. As Panoptyc's technology
leader, Max has guided the technical organization through
tremendous growth as it continues to enter thousands
of markets at an increasing pace. Max uses advanced
statistical methods and artificial intelligence.
ROSS WINSTON
Ross Winston is Panoptyc's vice
president of operations and serves
as the senior connector between
Panoptyc's product, engineering,
sales, finance and support
organizations. Under his leadership,
Panoptyc identifies hundreds of
thousands of unattended retail thefts annually and
deters countless more. Joining the team in 2023,
Winston made an early and sizable impact and was the
driving force behind Panoptyc's soon-to-be-announced
theft deterrence solution. Winston overhauled
Panoptyc's finance department, reducing invoicing and
other finance errors that hyper-growth companies often
experience. At Panoptyc, Winston has a primary focus:
delivering unparalleled value to customers. An avid pilot,
Winston enjoys traveling the country to visit clients and
colleagues, logging 150 hours in the cockpit annually.
Winston is an Eagle Scout and Duke University alumnus.
Congrats Mollie Krupp
on being named
one of Automatic
Merchandiser's
40 under 40
Mollie's dedication to people and
expertise in navigating various
teams, overseeing cross-functional
initiatives, and facilitating professional
advancement have made 365 Retail
Markets one of the top places to work!

septemberoctober2024

Table of Contents for the Digital Edition of septemberoctober2024