septemberoctober2024 - 38
between offering quality refreshment
amenities, being sustainable and
saving money.
For those who are willing to
spend, Vargo said flavored sparkling
water units and cold brew kegs are
trending in an upward direction. For
those who favor sustainability and
savings, coffee pods are growing fast.
" My pod business is huge now compared
to other single-cup options.
Bean to cup is still big, but pods are
a cost-saving product, environmentally
friendly and an excellent cup of
coffee, " said Vargo, who noted that
the addition of Peet's Coffee pods is
a big change that he hopes will be a
new trend - elite roasters offering
coffee pods.
TRENDING: LOCAL
PRODUCTS
The demand for local products is an
ongoing trend that shows no sign of
letting up soon. Saldana at Seventh
Wave said that her company's move
into private label is partly a reflection
of her client's desire to buy and support
local brands. Lenz at Associated
said that local roaster requests are
an ongoing trend. " We have a lot of
requests right now for roasters that
we've never even heard of. There are
so many roasters throughout the Bay
Area and Northern California and
the Pacific Northwest, that I have
three requests in my inbox right
now. I think there is a shift going on,
back to that local third-wave coffee
roaster, " she said.
Lenz decides whether to accommodate
the specific coffee requests
based on the expected usage.
" Volume is a really a big driver,
so when we have some customers
that only go through a few pounds,
that makes it hard for us, " Lenz said.
" But if we have some key accounts
that are driving that request, that will
generate large volume, it allows us
to establish that roaster within our
warehouse, and then we can offer it
to other customers. "
TRENDING:
COFFEE TASTINGS
According to Lenz, another trend
has emerged relating to the way her
company sells coffee. Customers
had been reluctant to grant site visits
since the pandemic, but increasingly,
her sales reps are being given
a chance to conduct a coffee tasting
on-site. " That has made a comeback
for sure. We did a lot of coffee
tastings pre-pandemic. I would say
up until about six months ago, we
really didn't have any, and now we're
starting to see a lot of requests. More
engaging activity is starting to happen
again, which is great, especially
when you are selling coffee. " ■
Holiday House team is on the road again
ACE - 10/10-10/12
Myrtle Beach
NAMA Coffee, Tea, & Water - 12/11-12/12
New Orleans
Booth #9
Booth #612
2410AUTM_HolidayHouseDistributing-QtrHoriz.indd 1
38 Automatic Merchandiser * September/October 2024
8/21/24 9:08 AM
primipil / 1307406406 / iStock / Getty Images Plus
septemberoctober2024
Table of Contents for the Digital Edition of septemberoctober2024
Editor's Note – September webinars on OCS and vending
Industry News
OCS Update – Follow up: The difference maker that defines elite sales pros
Success Story – Prime in Pantry
2024 40 Under 40 Awards
State of the Office Coffee Service Industry Report
Coffee trends center on deliveringf the experiences that customers seek
Social Hubs
septemberoctober2024 - CoverTip1
septemberoctober2024 - CoverTip2
septemberoctober2024 - 1
septemberoctober2024 - 2
septemberoctober2024 - 3
septemberoctober2024 - 4
septemberoctober2024 - Editor's Note – September webinars on OCS and vending
septemberoctober2024 - Industry News
septemberoctober2024 - 7
septemberoctober2024 - OCS Update – Follow up: The difference maker that defines elite sales pros
septemberoctober2024 - 9
septemberoctober2024 - 10
septemberoctober2024 - 11
septemberoctober2024 - Success Story – Prime in Pantry
septemberoctober2024 - 13
septemberoctober2024 - 14
septemberoctober2024 - 15
septemberoctober2024 - 16
septemberoctober2024 - 17
septemberoctober2024 - 2024 40 Under 40 Awards
septemberoctober2024 - 19
septemberoctober2024 - 20
septemberoctober2024 - 21
septemberoctober2024 - 22
septemberoctober2024 - 23
septemberoctober2024 - 24
septemberoctober2024 - 25
septemberoctober2024 - 26
septemberoctober2024 - 27
septemberoctober2024 - State of the Office Coffee Service Industry Report
septemberoctober2024 - 29
septemberoctober2024 - 30
septemberoctober2024 - 31
septemberoctober2024 - 32
septemberoctober2024 - 33
septemberoctober2024 - 34
septemberoctober2024 - 35
septemberoctober2024 - Coffee trends center on deliveringf the experiences that customers seek
septemberoctober2024 - 37
septemberoctober2024 - 38
septemberoctober2024 - 39
septemberoctober2024 - 40
septemberoctober2024 - 41
septemberoctober2024 - Social Hubs
septemberoctober2024 - 43
septemberoctober2024 - 44
septemberoctober2024 - 47
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