CPA_Practice_Advisor_November_2020 - 4
FROM THE EDITOR
Women in Accounting
SINCE 2012, CPA Practice Advisor magazine has awarded the annual Most Powerful
Women in Accounting awards. This is the third year we have partnered with the AICPA on
these awards, and that partnership has expanded the visibility and reach of the awards
See the 2020 Most Powerful
Women in Accounting at www.
cpapracticeadvisor.com/2116210.
With well over 200 nominations
this year, our judges were faced
with the enormous task of sorting
through the candidates who brought
forward a level of dedication and
exemplary job performance that
has surpassed all previous years. I
would like to commend the panel
of 13 independent judges who had
the difficult decision of choosing
this year's winners. But more than
that, I would like to congratulate
this year's winners.
You will see if you read the biographies of the women who won the
award this year that these women
weren't selected because they happened to be in the right place at the
right time. Not only are they skilled
and brilliant - they take chances,
they make sacrifices, they step into
the center ring.
CPA
Today's Technology for Tomorrow's Firm
And more than that, the women
who win this award take the time
to bring others with them. I like to
conjure an image of a typical Powerful Women in Accounting winner as
someone who is climbing a ladder to
success, who has one hand reaching
up to the next rung on the ladder,
and the other hand reaching down
to bring the next person along.
I entered the profession when
women in the roles of accountants
were kind of a novelty. In fact,
in those early days, when I was
introduced to clients, there was
frequently an actual moment of
explanation to assure the client that
I was an accountant as opposed to
an office administrator, as those
were roles typically filled by women.
We all worked in the office, not at
home. We all worked the same
hours - 8 a.m. until 5-7 p.m. unless
it was busy season, then the nights
were longer and we worked
NSA
Saturdays and Sundays as well.
There was no paid leave if you took
time off to have a child; you scheduled sick or vacation leave to take
care of family matters. If you didn't
know how to do something, you
figured it out on your own - there
was no mentoring.
Times have changed. Numbers
are increasing. More women than
men are entering the profession
today. And, more women than
ever are leading the way. Each
year the number of nominations
for the Powerful Women awards
increases, and each year there
are more and more qualified
candidates for the award. It takes
women leaders like these to give
those starting out the permission
they need to excel in their chosen
field. When there were no role
models, women had to work twice
as hard as their male counterparts
just to be taken seriously.
Today's Technology for Tomorrow's Firm
Published by Endeavor Business Media, LLC
1233 Janesville Ave. | Fort Atkinson, WI 53538 | 920-563-6388 | 800-547-7377
VOLUME 30, NUMBER 9
Publisher: Barry Strobel
Editor-in-Chief: Gail Perry, CPA
Managing Editor: Isaac M. O'Bannon
Contributors: Ken Berry, JD
Doug Sleeter
Jim Boomer, CPA.CITP
Kristy Short
Randy Johnston
Roman H. Kepczyk, CPA.CITP
Paul McDonald
Amy Vetter, CPA.CITP, CGMA
Becky Livingston
Brian Tankersley, CPA.CITP, CGMA
Reviewers: Mary Girsch-Bock
John Higgins, CPA
Art Director: Rhonda Cousin
Site Manager: Lester Craft
Production Manager: Wes Gray
Marketing Manager: Judy Corey
Audience Development Manager: Terri Pettit
4
Editorial Advisory Board:
Jim Bourke, CPA.CITP, CGMA, CFF
Jim Boomer, CPA.CITP, CGMA, MBA
Bob Cedergren, CPA.CITP, CGMA, CISA
Randy Johnston, MCS
Greg LaFollette, CPA.CITP, CGMA
Donny Shimamoto, CPA.CITP, CGMA
Doug Sleeter
Sandra Wiley, PHR, SPHR
ENDEAVOR BUSINESS MEDIA, LLC
CEO: Chris Ferrell
CRO/CMO: June Griffin
CFO: William Nurthen
COO: Patrick Rains
Chief Administrative and
Legal Officer: Tracy Kane
EVP/Group Publisher: Lester Craft
NOVEMBER 2020 ■
Subscription Customer Service
877-382-9187; 847-559-7598
Circ.CPA@omeda.com
PO Box 3257, Northbrook IL 60065-3257
Article reprints: Brett Petillo
Wright's Media 877-652-5295, ext. 118
bpetillo@wrightsmedia.com
List Rentals: Michael Costantino
402-836-6266
michael.costantino@infogroup.com
Kevin Collopy, 402-836-6265
kevin.collopy@infogroup.com
www.CPAPracticeAdvisor.com
GAIL PERRY, CPA
Editor-in-Chief
gail.perry@cpapracticeadvisor.com
@gperrycpa
to truly represent the entire U.S. accounting profession.
Practice Advisor (USPS 017-576), (ISSN 2160-8725 print; ISSN
2160-8733 online) is published four times per year (April,
June, August and December) by Endeavor Business Media
LLC incorporating two editions known as CPA Practice
Advisor and NSA Practice Advisor. Periodicals postage paid
at Fort Atkinson, WI 53538 and additional mailing offices.
POSTMASTER: Send address changes to Practice Advisor,
PO Box 3257, Northbrook, IL 60065-3257. Canada Post
PM40612608. Return undeliverable Canadian addresses to:
Practice Advisor, PO Box 25542, London, ON N6C 6B2.
Subscriptions: Individual subscriptions are available
without charge in the U.S. to qualified subscribers.
Publisher reserves the right to reject non-qualified
subscriptions. Subscription prices: The basic annual rate
is $3, based on qualifying associations of 10,000 or more
public accountants that may also subscribe for all their
public accountant members (certain restrictive covenants
apply) for a basic subscription rate of $9 per member for
a three-year subscription. One year subscription for all
others: USA - $37; CAN $64+Tax GST; INT'L $91 GST. All
subscriptions payable in U.S. funds, drawn on U.S. bank.
Canadian GST#842773848. Back issue $10 prepaid, if
And so it is with great honor and
satisfaction that I would like to say
CONGRATULATIONS! to all of this
year's winners, and actually to all
of the more than 200 nominees who
make up the pool of outstanding
and formidable women who are
leading our profession in directions
we have yet to experience. ■
- Gail Perry, Editor-in-Chief
available. Printed in the USA. Copyright 2020 Endeavor
Business Media LLC.
All rights reserved. No part of this publication may be
reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopy, recordings
or any information storage or retrieval system, without
permission from the publisher.
Endeavor Business Media LLC does not assume and hereby
disclaims any liability to any person or company for any
loss or damage caused by errors or omissions in the
material herein, regardless of whether such errors result
from negligence, accident or any other cause whatsoever.
The views and opinions in the articles herein are not to be
taken as official expressions of the publishers, unless so
stated. The publishers do not warrant, either expressly or
by implication, the factual accuracy of the articles herein,
nor do they so warrant any views or opinions offered by
the authors of said articles.
The opinions given by contributing authors are their own
and are not the opinions of our staff. All trademarks used
are the property of their respective owner.
http://www.cpapracticeadvisor.com/2116210
http://www.CPAPracticeAdvisor.com
CPA_Practice_Advisor_November_2020
Table of Contents for the Digital Edition of CPA_Practice_Advisor_November_2020
FROM THE EDITOR
Removing the Fear from Long-Term Remote Work
THE 2020 MOST POWERFUL WOMEN IN ACCOUNTING
QuickBooks Insurance and 401(k) are Value-Adds for Small Businesses
Does Your Firm Have a Clear Vision for Hosting: Public Cloud, Private Cloud, SaaS
SALES TAX COMPLIANCE
Are Changes Coming to Federal Paid Family Leave Laws?
HOSTING PROVIDERS
40 Days & Nights of CPE Here We Come
11 Tips for Hiring Remotely
11 Memorable Ways to Connect with Clients During the Holidays
COVID-19’s Impact on Small Businesses: How Accounting Firms Can Help
AICPA NEWS
Digital Transformation Beats Paperless Processes
CPA_Practice_Advisor_November_2020 - 1
CPA_Practice_Advisor_November_2020 - 2
CPA_Practice_Advisor_November_2020 - 3
CPA_Practice_Advisor_November_2020 - FROM THE EDITOR
CPA_Practice_Advisor_November_2020 - Removing the Fear from Long-Term Remote Work
CPA_Practice_Advisor_November_2020 - THE 2020 MOST POWERFUL WOMEN IN ACCOUNTING
CPA_Practice_Advisor_November_2020 - 7
CPA_Practice_Advisor_November_2020 - 8
CPA_Practice_Advisor_November_2020 - QuickBooks Insurance and 401(k) are Value-Adds for Small Businesses
CPA_Practice_Advisor_November_2020 - Does Your Firm Have a Clear Vision for Hosting: Public Cloud, Private Cloud, SaaS
CPA_Practice_Advisor_November_2020 - 11
CPA_Practice_Advisor_November_2020 - SALES TAX COMPLIANCE
CPA_Practice_Advisor_November_2020 - 13
CPA_Practice_Advisor_November_2020 - 14
CPA_Practice_Advisor_November_2020 - 15
CPA_Practice_Advisor_November_2020 - Are Changes Coming to Federal Paid Family Leave Laws?
CPA_Practice_Advisor_November_2020 - 17
CPA_Practice_Advisor_November_2020 - HOSTING PROVIDERS
CPA_Practice_Advisor_November_2020 - 19
CPA_Practice_Advisor_November_2020 - 40 Days & Nights of CPE Here We Come
CPA_Practice_Advisor_November_2020 - 11 Tips for Hiring Remotely
CPA_Practice_Advisor_November_2020 - 22
CPA_Practice_Advisor_November_2020 - 23
CPA_Practice_Advisor_November_2020 - 11 Memorable Ways to Connect with Clients During the Holidays
CPA_Practice_Advisor_November_2020 - COVID-19’s Impact on Small Businesses: How Accounting Firms Can Help
CPA_Practice_Advisor_November_2020 - AICPA NEWS
CPA_Practice_Advisor_November_2020 - Digital Transformation Beats Paperless Processes
CPA_Practice_Advisor_November_2020 - 28
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/octobernovember2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/november2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/july2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/march2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_November_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_July_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_June_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_April_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_March_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/november2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/july2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/march2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2019
https://www.nxtbookmedia.com