april2021 - 24

ADVERTORIAL

Address: 2632 Marine Way, Mountain View, CA 94043
Phone: 650-944-6000
Website: www.Intuit.com
Number of employees: 10,000 worldwide
Year founded: 1983

How is Intuit supporting accountants during this critical time?
I'm passionate about helping accountants succeed and truly believe
in the power of our partnership, now more than ever. Like everyone at
QuickBooks, I am committed to the goal we share with accountants
and bookkeepers of helping small businesses thrive and prosper.
At Intuit, we know that in the aftermath of the pandemic, accountants
and the small businesses they serve will be driving forces for economic
recovery. To support this, we've doubled down on our work for the
accounting community and are delivering a steady drumbeat of
innovations across QuickBooks Online Accountant and the broader
QuickBooks Online ecosystem, in addition to further developing the
ProAdvisor Program.
One recent example of our commitment and investment in the
community is upgrading all accountants using QuickBooks Online
Accountant from QuickBooks Online Plus to QuickBooks Online
Advanced, our most robust offering, to manage their own firms'
books. By doing this, we are giving accountants access to a ton of
new features such as custom reporting and batch transactions -- all at
no cost, and without the loss of any data or functionality.

With the increased importance of advisory services for small
businesses, how is Intuit helping accountants adapt to this new
role and act as trusted strategic advisers for their clients?
Last year brought about massive changes. In 2020, we saw
tremendous growth in the adoption of cloud and online technologies.
At the same time, accountants' roles as strategic advisors and
counselors were never made more clear as small businesses dealt
with mass uncertainty.
Right now, small businesses not only need but expect their
accountants to help guide them through this challenging and difficult
business environment.
Technology is essential for them to do that. Advanced technology
that automates tedious, time-consuming tasks like manual data entry
opens up time for accountants to focus on giving strategic advice to
their clients. Examples like Month End Review, Statement Auto Import
and the newly-redesigned Chart of Accounts are features we've
introduced to save accountants time and streamline workflows.
Furthermore, technology arms accounting professionals with real-time
data insights that allow them to give more informed guidance to their
clients. This has never been more important than it is today given

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www.CPAPracticeAdvisor.com

the economic climate resulting from the pandemic. For example, by
using the power of aggregated, anonymized QuickBooks data, we
launched the Performance Center in QuickBooks Online Advanced.
This tool provides helpful industry benchmarks, allowing accountants
to evaluate client performance against similar companies, and
offerprovides ongoing strategic advice and personalized insights
considering factors such as industry and location.

How is Intuit helping to improve the lives of accountants?
The ability for accountants to manage their workload and help small
businesses through this challenging and ever-changing environment is
something that 300 people at Intuit wake up every day thinking about.
Our entire team is focused on delivering innovations that improve the
daily work of accountants. Core to this is streamlining processes,
automating manual tasks, and increasing efficiencies, because we
know every minute and hour we give back to accountants translates
into more meaningful time they can spend with clients, co-workers,
and their families.
We also provide free product training and education to help
accountants grow their businesses, improve efficiencies and better
serve their clients. Last year, 70,000 accounting professionals took
advantage of the free training available through the ProAdvisor
Program. Our free, monthly " In the Know " webinars, designed for
accountants, provide updates on new and future product features and
our Firm of the Future blog provides content by accountants, sharing
best practices and knowledge to help their colleagues succeed.
Ted Callahan is the Accountant
Business Leader at Intuit
QuickBooks, leading the teams
that develop and improve upon
the products and services
specifically designed for accounting
professionals. This includes
QuickBooks Online Accountant and
the QuickBooks ProAdvisor Program.
He also is responsible for ensuring
that accountants are top-of-mind
with teams that develop products
and services across the QuickBooks
platform.

Ted Callahan
http://www.intuit.com/ http://www.intuit.com/ http://www.CPAPracticeAdvisor.com
april2021

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