april2022 - 25

FEATURE
place and connecting with people on
a real level to show them how these
changes will improve their businesses
will go a long way.
TECHNOLOGY IS VITAL
Jody discusses how technology needs to
fit three different categories - tech, process
and people - all three have to be in harmony
to make people work. Tech is great, but if
people can't handle it, it won't go anywhere.
His firm invests a lot in technology and the
people that monitor it and introduce it. They are
quick to make a change because what was great five
years ago, may not still be great today. You can't make
changes for change's sake, but you need to stay nimble and
keep your ear to the ground on what's new and upcoming and
how it can help build or reform your business.
Remember to be open to pulling the trigger and making the
changes to solve a problem.
TAKE THE RISK AND MAKE THE CHANGE
You can make the changes you want for your business without
sacrificing the bottom line, and you can continue to grow, even if
it's contrary to the norm. Making changes is part of the process
and being open to failure is empowering. Not everything will go
the way you anticipate it - even Jody's team had to try many different
iterations before figuring it out, but eventually got to where
they are today.
Businesses are continually evolving, which we've seen even
more amid the pandemic. When looking to change or adapt, trust
your instincts and build a business you're proud of and that those
working for you can be proud of as well. Taking a risk can be
intimidating, but it can also pay off in the long run.
You can hear from Jody, find more resources and learn how
to build a multimillion-dollar firm on a recent episode of Intuit's
AccounTrends at https://proconnect.intuit.com/podcast. ■
Jasen Stine is tax and accounting education leader at Intuit.
APRIL 2022 ■ www.CPAPracticeAdvisor.com
25
PHOTO 28262341 © OTMAR WINTERLEITNER | DREAMSTIME.COM
http://www.DREAMSTIME.COM https://proconnect.intuit.com/podcast http://www.CPAPracticeAdvisor.com

april2022

Table of Contents for the Digital Edition of april2022

The ProAdvisor Spotlight: New QuickBooks Business Network Automates and Streamlines Collaboration for QuickBooks Online Customers
From the Editor: The Future of Virtual Meetings
How to Manage Your Firm, Staff and Colleagues Effectively
Your Firm & Your Staffing
How Firms Can Retain Top Talent During the Labor Crunch
Will the 'Great Resignation' Become the Great Shakeout?
18th Annual Reader's Choice Awards
The Labor Law Advisor: Are Your Employee Handbook Policies Legal?
The Leadership Advisor: 6 Tips to Maintain Focus Througout the Workday
The Staffing & HR Advisor: How to Craft a Remote-Friendly Recruitment and Retention Strategy
Stay True to You While Building a Successful Firm
S Corp Salary Guidelines
The State of A.I. in Professional Firms
6 Important Questions to Ask When Building a Successful CAS Practice
From the Trenches: Your Firm & Your Needs
Marketing Your Firm: How Featured Snippets Can Get You on Page One of Search
AICPA News: A round up of recent association news and events.
Bridging the Gap: 4 Growth Strategies That Support Your Firm
april2022 - 1
april2022 - The ProAdvisor Spotlight: New QuickBooks Business Network Automates and Streamlines Collaboration for QuickBooks Online Customers
april2022 - 3
april2022 - From the Editor: The Future of Virtual Meetings
april2022 - 5
april2022 - How to Manage Your Firm, Staff and Colleagues Effectively
april2022 - Your Firm & Your Staffing
april2022 - How Firms Can Retain Top Talent During the Labor Crunch
april2022 - Will the 'Great Resignation' Become the Great Shakeout?
april2022 - 10
april2022 - 11
april2022 - 18th Annual Reader's Choice Awards
april2022 - 13
april2022 - 14
april2022 - 15
april2022 - 16
april2022 - 17
april2022 - 18
april2022 - 19
april2022 - 20
april2022 - The Labor Law Advisor: Are Your Employee Handbook Policies Legal?
april2022 - The Leadership Advisor: 6 Tips to Maintain Focus Througout the Workday
april2022 - The Staffing & HR Advisor: How to Craft a Remote-Friendly Recruitment and Retention Strategy
april2022 - Stay True to You While Building a Successful Firm
april2022 - 25
april2022 - S Corp Salary Guidelines
april2022 - The State of A.I. in Professional Firms
april2022 - 6 Important Questions to Ask When Building a Successful CAS Practice
april2022 - 29
april2022 - From the Trenches: Your Firm & Your Needs
april2022 - 31
april2022 - Marketing Your Firm: How Featured Snippets Can Get You on Page One of Search
april2022 - 33
april2022 - AICPA News: A round up of recent association news and events.
april2022 - Bridging the Gap: 4 Growth Strategies That Support Your Firm
april2022 - 36
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