august2021 - 13

SPONSORED CONTENT
New QuickBooks Card Reader Speeds Up
Mobile and Contactless Payments
ANY SMALL BUSINESS client that sells a product is likely to ask you for your advice
on how he or she can get paid faster and more efficiently, without dealing with
invoicing and manual systems. And if you think about your clients' businesses within
the context of how you as a customer want to pay for a product or service, you
can quickly see where mobile and contactless payment would be most beneficial.
Just imagine if a Girl Scout troop were to make
available mobile, contactless payment for Thin
Mints in front of your local grocery store. Who's to
say the troop wouldn't sell more cookies, especially
because they accept credit cards and make the
transaction easier?
How your clients will accept payment is perhaps
one of the most important decisions a small business
can make - and there are a lot of factors that
go into managing the variety of ways the business'
customers want to pay. Across the board, Intuit
has heard from small business owners that they
are increasingly looking for hassle-free payment
hardware that enables faster in-person sales and
the ability to get paid on the go.
The new QuickBooks Card Reader (https://
quickbooks.intuit.com/payments/mobile/#readers)
delivers on both, with fast and contactless payments
processing, packaged in one sleek and compact
device that fits in the pocket. Now that's mobile!
According to Transparency Marketing Research
(https://tinyurl.com/etsd94dr), the mobile payment
technologies market around the world is expected
to increase at a compound annual growth rate of
20.5% between 2016 and 2024. In addition, according
to Juniper Research, (https://tinyurl.com/ys2u5ne8)
mobile point-of-sale revenue around the world is
expected to reach almost $50 billion in 2021, up
from $6.6 billion in 2016, and one in every three
point-of-sale terminals will accommodate mobile.
The QuickBooks Card Reader is ideal for small
business owners who recognize the need to enable
contactless payment. Small yet powerful, the exclusively
designed QuickBooks Card Reader makes it
easy to accept payments on the go.
" As business goes increasingly mobile, having
a way to process payments is critical, and just as
e-commerce is starting to become ubiquitous, so
too are mobile payments, " said Katie Bunschoten,
president and founder of Certum Solutions, an
executive-level QuickBooks Solutions provider.
" Our clients love the simplicity of being able to take
payments on the go and cut down any time spent
waiting for payment. "
Bunschoten believes the QuickBooks Card
Reader should be the de facto standard for any
business that offers on-the-go payment.
" If you're typically on a job site or on the road,
mobile payments are critical. You have a much
higher probability of immediate payment by taking
a credit card on site, rather than sending an invoice
and hoping for the best. Time is money, and when
you have to wait or follow up to get paid, you are
losing both.
Here's what you can expect with the new
QuickBooks Card Reader:
■ An LED display provides clear reader status
indications to small business owners and guides
customers through the payment experience.
Starting with a friendly " Hello, " it clearly displays
the purchase amount, allows customers to add a
tip, and confirms the payment.
■ Tipping functionality means no sharing of devices,
something that is often needed with other card
reader and point-of-sale offerings. Small business
owners have the ability to customize three tip
options for the customer that will conveniently
display on the card reader, either as a percentage
of the total amount or a flat dollar amount.
■ Clear connectivity and battery level indicators give
small business owners the confidence that they're
connected and ready to accept payments.
In addition to the features integrated in the
card reader, QuickBooks is also introducing the
QuickBooks Power Stand, which will give small
businesses a portable countertop payments' hub
that can support their businesses - no matter where
they are or where they go. The Power Stand battery
wirelessly charges the QuickBooks Card Reader, and
has an integrated USB port, offering the unique
capability to charge USB-compatible devices such
as a phone or tablet.
The newly designed Card Reader is backed by
the power of QuickBooks and QuickBooks Payments,
which helps small businesses get paid faster and
more seamlessly. Payments are automatically reconciled
within the QuickBooks accounting platform,
ensuring books update with every sale so that your
clients are always tax-ready and have a financial
source of truth that can help them better manage
their cash flow.
" It's our mission to improve cash flow health for
small businesses. With the addition of QuickBooks
Card Reader to our portfolio of money offerings, we
continue to make it easier for small businesses to
get paid, " said Rania Succar, senior vice president
of Intuit QuickBooks Money Offerings. " These
industry-leading payment hardware solutions that
pair seamlessly with the QuickBooks platform
further enhance our robust end-to-end payments
offering for small businesses and provide flexibility
depending on how they do business and how their
customers want to pay. "
Your clients who are QuickBooks Payments
customers can now purchase the QuickBooks Card
Reader for $49 on the QuickBooks website https://
quickbooks.intuit.com/payments/mobile/#readers.
The QuickBooks Power Stand will be available
later this summer for $39, and both devices can be
purchased as a bundle for $79. ■
The ProAdvisor Spotlight is sponsored by
AUGUST 2021 ■ www.CPAPracticeAdvisor.com
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https://quickbooks.intuit.com/payments/mobile/#readers https://quickbooks.intuit.com/payments/mobile/#readers https://www.tinyurl.com/etsd94dr https://www.tinyurl.com/ys2u5ne8 https://quickbooks.intuit.com/payments/mobile/#readers https://quickbooks.intuit.com/payments/mobile/#readers http://www.CPAPracticeAdvisor.com
august2021

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