december2022january2023 - 24

EXECUTIVE
PREDICTIONS
2023
YEAR IN
REVIEW 2022
With another year coming to a close, we at Intuit QuickBooks have
been reflecting on 2022 and looking forward to what 2023 holds. 2022
was an exciting year - filled with new partner integrations, the expansion
of features, and the introduction of new products across the QuickBooks
platform. We're committed to our shared mission of powering
prosperity and helping small business owners succeed - and we're excited
about what the future holds for both accounting professionals and
their small business clients. With this in mind, Jeremy Sulzmann, vice
president and general manager of the Intuit QuickBooks Partners Segment,
shared his thoughts on what lies ahead in the coming year:
What is on the horizon for accountants'
role looking ahead to next year?
Inflation has been a hot topic in 2022, along
with concerns of a looming recession, and
these are trends that will likely continue into
the New Year. It's clear that inflation has
already taken a significant toll on small businesses.
A QuickBooks report from earlier this
year found that 99% are concerned about the
impacts of inflation. Because of this, accountants'
role will become even more important.
In fact, we're already seeing the positive
impact accountants can play in helping small
businesses navigate inflation, with 87% of
businesses stating their accountant or bookkeeper
helped limit inflation's impact on their
business this year. This is a true testament to
how vital accountants are to the small business
community, particularly during difficult
economic times. With the combined power
of the QuickBooks ecosystem and the expertise
of accountants, we can accomplish our
goal of ensuring no small business fails while
using our platform - even while navigating
macroeconomic challenges like inflation.
AD V E R T O R I AL
How is technology shifting and what
will that bring in 2023?
It's no secret that there has been a significant
digital transformation since the onset
of COVID-19. These shifts impacted the
accounting industry greatly - pushing more
accounting professionals to embrace cloud
solutions that provide real-time insights to
drive strategic counsel. At QuickBooks, we
are constantly innovating towards this end
- helping accountants to grow their practice
and scale their impact by providing the
valuable advice small businesses need. With
an integrated, seamless platform that offers
deep insights and benefits like workflow efficiencies
and time savings, accountants can
continue to be a hero to their small business
clients. By staying ahead of the latest
trends and tech advancements, from artificial
intelligence and omnichannel commerce to
virtual experiences and digital money offerings,
we can ensure we're constantly evolving
our platform to help accountants and their
clients grow and thrive in 2023 and beyond.
How will QuickBooks evolve its partnership
with accountants in the New Year?
Each month, we receive more than 10,000
product feedback inputs from accounting
professionals. We've recently implemented
new processes that uncover the critical
themes among that feedback, prioritize what
to change, and implement the improvements
accountants need the most at speed and scale.
We kicked off a new series called " Your
Feedback in Action " - where we provide
ongoing updates on how we are directly addressing
your greatest challenges. For example,
we heard that migrating desktop clients
to online was frustrating because not all of
the data transferred over. As a result, bank
rules will soon also transfer from desktop to
QuickBooks Online. Accountants also are
asking us to prioritize app integrations that
meet mid-market and vertical needs and to
play a more active role in evaluating these
integrations. We will continue to listen and
learn across the thousands of feedback touchpoints
we receive, prioritizing and implementing
top requests in 2023 and beyond.
The world is quickly changing, and small
businesses will continue to rely on their
accountants and bookkeepers to help them navigate
this dynamic environment. And while 2023 will
bring continued change, our commitment to our
partnership with the accounting community and
the shared goal of driving small business success
will remain constant.
24 DECEMBER 2022/JANUARY 2023 ■ www.CPAPracticeAdvisor.com
https://www.firmofthefuture.com/content/proadvisor-newsletter-2/ https://www.firmofthefuture.com/content/proadvisor-newsletter-2/ https://quickbooks.intuit.com/r/trends/insights-april-2022/ https://quickbooks.intuit.com/r/trends/insights-april-2022/ http://www.CPAPracticeAdvisor.com
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