december2022january2023 - 28

SPONSORED CONTENT
Intuit Unveils New Product Experiences
and Celebrates 25 Years of the ProAdvisor
Program at QuickBooks Connect 2022
A NEW SOLUTION to ease business-to-business transactions, and another to
keep inventory organized, were revealed at QuickBooks Connect (QBC) in Las
Vegas, Dec. 7-9. QBC celebrated its first in-person event since 2019 in a new
host city with a trio of big-name speakers: tennis legend Serena Williams,
journalist Malcolm Gladwell, and author Simon Sinek.
Restaurateur and chef Carla Hall
emceed as Williams, Gladwell, and
Sinek inspired a sold-out crowd of
more than 3,000 QuickBooks partners
at the ARIA Resort and Casino in
Las Vegas. The live, three-day event
teemed with exciting updates for
accountants, bookkeepers, and solutions
providers, all of whom were able
to connect with one another through
sessions, interactive booths, and QBC's
signature brain dates.
NEW TO QUICKBOOKS: THE
BUSINESS NETWORK AND
COMMERCE AUTOMATION IN QUICKBOOKS
ONLINE
From the mainstage to the exhibit hall, leaders
across the Small Business Self-Employed business
showcased improvements across the QuickBooks
platform. Recognizing the ongoing friction in B2B
transactions, Rania Succar, CEO of Intuit Mailchimp
and leader of the Money Movement Business,
announced the QuickBooks Business Network.
" This network will enable millions of QuickBooks
businesses and contractors to connect to each other
in order to automatically sync invoices as bills and
send payments without needing to exchange sensitive
account information, " she said.
Invoicing, billing, and bill pay workflows are
gaining expanded capabilities in conjunction
with the network, and compliance for W-9s and
1099s is simplified when working with in-network
contractors.
Cassie Divine, senior vice president of the QuickBooks
Platform, brought to life how QuickBooks
to reflect the evolution of our QuickBooks platform,
one thing remains the same: You are the backbone
of the QuickBooks community, " said Ted Callahan,
QuickBooks accountant partnership and strategy
leader.
Another new addition is the ProAdvisor customized
training portal, designed to help you learn new
skills, grow your practice, get product updates,
and serve clients with confidence.
Included in the portal are personalized
training paths, a certification
hub, and a training library.
The impact of a good partnership
is clear. Nine out of 10 small
business owners working with an
accountant or bookkeeper credit
them with their business' success, a
recent QuickBooks survey found. The
survey also said small business owners
who worked with professionals
have reduced the impact of inflation
this year.
" Our vision for you is to be your
Commerce Accounting seamlessly connects Amazon,
Shopify, and eBay sales channels to QuickBooks,
curtailing the need for manual data entry.
" Accountants and customers can save time with
accurate data to grow and manage their business
in one place, " Divine said. " Once connected, QuickBooks
becomes the source of truth for inventory
and order management. "
The pair also announced improvements to
accounting, reporting, and workforce solutions -
including smarter transaction matching, custom
reporting emails, employee bulk imports, and
self-serve paycheck corrections.
A SILVER ANNIVERSARY FOR QUICKBOOKS
PROADVISORS
2022 marked the 25th anniversary of the QuickBooks
ProAdvisor Program, which currently includes
600,000 global partners who help small business
owners thrive.
" While the program has evolved over the years
28 DECEMBER 2022/JANUARY 2023 ■ www.CPAPracticeAdvisor.com
number one partner that helps power the prosperity
of you and your clients, worldwide, " said Callahan.
STAY CONNECTED WITH YEAR-ROUND
OPPORTUNITIES TO LEARN AND CONNECT
The best partners are there for you day in and day
out, which is why some of the best sessions that
happened at the in-person event won't be staying
in Vegas. QuickBooks is helping partners continue
learning year-round with free on-demand videos on
the QuickBooks Connect website.
Explore the benefits of becoming a QuickBooks
ProAdvisor to support others in their business - and
to grow your own. And stay tuned for announcements
about future QuickBooks Connect events. ■
The ProAdvisor Spotlight is sponsored by
http://www.CPAPracticeAdvisor.com
december2022january2023

Table of Contents for the Digital Edition of december2022january2023
