february2021 - 11

FEATURE
CES 2021 | JAN 11-14 | WORLDWIDE
integrates a 5-megapixel camera, dual integrated speakers and a noise
Targus Anti-Microbial: Concerned
about germs on your keycancelling microphone as well as Windows Hello facial recognition and
Cortana voice commands.
board or smartphone?
Lenovo ThinkReality A3 Virtual Smart Glasses: Speaking of display
Targus' UV-C LED distechnology, Lenovo's smart glasses
infection light has built
in motion sensors to detect
project images on the lenses similar
if you are working and when you
to the " heads up " display found in
CES 2021 | JAN 11-14 | WORLDWIDE
many cars. The wearer can see up to
are away for five minutes it automatically
GLOBAL
AUDIENCES
five different
documents/application
turns on (and repeats every hour) to help eliminate
screens pulled from their laptop at
pesky microorganisms. And for those accountants who must
an a 1080p resolution. Think of it as
travel to/from the office or be out on the road and are concerned
a personal " Minority Report " that you
about microbes, the Targus 2 Anti-microbial Backpack is built with an
can bring home, to a client's office, (or
antimicrobial coating on all key touchpoints to help keep you safe.
COUNTRIES, TERRITORIES,
to a coffee TOTAL
shop QUALIFIED
once this
pandemic&isREGIONS REPRESENTED
Face Mask Tech? Even the
INDUSTRY
unobtrusive face mask received
under control). ATTENDANCE
DOMESTIC
INTERNATIONAL
the CES treatment the year with
ASUS Duos: How about two screens built into
GLOBAL AUDIENCESone? Last year ASUS
MEDIAannounced their ZenBook Duo vendors integrating a variety of
technologies including wearable
which pushes the keyboard to the bottom half of the
air purifiers (LG PuriCare and
laptop chassis and uses the area above it to insert
Seguro Airsafe), ear buds with
a thinner landscape " Screen Pad " display. This
sound control (MaskFone), and
laptop
is available now in either a 14 " or
COUNTRIES, TERRITORIES,
15 " model;
or you can just
air quality sensors (AirPop Smart
TOTAL
MEDIA ATTENDANCE
TOTAL QUALIFIED INDUSTRY
& REGIONS REPRESENTED
carry one of ASUS'
Mask).
Heck, thereINTERNATIONAL
was even a
DOMESTIC
ATTENDANCE
portable DOMESTIC
monitors INTERNATIONAL
prototype " gaming " mask with a
with your existing
clear mouth cover and in-mask LED lighting so you can see the gamer's
GLOBAL EXHIBITORS
MEDIA
laptop. Their latest
mouth move in dark environments, voice-clarifying microphones to reduce
iteration is the ZenScreen
facemask " mumble, " and even a recharging station that integrates UV
GO MB16AP which is a 15.6 " ,
disinfection lights. (Razr Project Hazel).
TOTAL EXHIBITORS
STARTUPS
Rollable Display Technology: While folding phones and folding comwhich is USB-C or A compatible
puters
were the most touted concept devices at last year's CES, the most
and
includes
a
built-in
battery
with
TOTAL MEDIA ATTENDANCE
a four-hour
battery
life!
interesting
screen innovations we saw at this year's show were the flexible
DOMESTIC
INTERNATIONAL
CES 2021INTERNATIONAL
| JAN 11-14
| WORLDWIDE
COUNTRIES, TERRITORIES, AMOLED displays that roll into the devices as demoed in the
LEADS GENERATED
& REGIONS REPRESENTED
LG Rollable and TCL smartphones including a 17 " screen they
GLOBAL EXHIBITORS
had prototyped and can be tucked into a coat pocket.
CONFERENCE PROGRAMMING
Mojo Vision Lens: Finally, our vote for the " coolest but
most bleeding edge " product " was Mojo's Vision contact lens
TOTAL EXHIBITORS
STARTUPS
which is an augmented reality smart contact lens. This device
projects information such as images to provide directions,
videos for training, and smartphone texts (and possibly the
KEYNOTE VIEWS
CONFERENCE SESSIONS
names OF
of CONFERENCE
people you
can't recall)!
INTERNATIONAL
COUNTRIES, TERRITORIES,
PROGRAMMING
LEADS GENERATED
& REGIONS REPRESENTED
The pivots that everyone has made during this panGLOBAL AUDIENCES
demic have been remarkable, elevating existing
MEDIA
COVERAGE
CONFERENCE PROGRAMMING
technologies for remote/virtual work, as well as
pushing innovation across the gamut of consumer
electronics. ■

THE GLOBAL
IMPACT OF CES 2021

THE GLOBAL
IMPACT OF CES 202180,746

80,746
5433

167

167

54%

5433
54%

42%
46%

58%

1943

681

42%

58%
1420

48

1 MILLION +

1943

THE GLOBAL
681

1420

+
86
48 3 MILLION
1 MILLION +

3 MILLION +
KEYNOTE VIEWS

IMPACT OF CES 2021

46 HOURS +

167
80,746
86 13,613
175,150
46 HOURS
+

54%

46%

COUNTRIES, TERRITORIES,
& REGIONS REPRESENTED A regular contributor for CPA Practice Advisor for more than

TOTAL QUALIFIED INDUSTRY
ATTENDANCE
CONFERENCE SESSIONS
MEDIA OUTLETS
STORIES PRODUCED
OF CONFERENCE PROGRAMMING

MEDIA
MEDIA COVERAGE

46%

© 2021 Consumer Technology Association (CTA)®. All rights reserved.

13,613 175,150

5433

15 years, Roman H. Kepczyk, CPA.CITP and Lean Six Sigma
INTERNATIONAL
Black BeltDOMESTIC
is Director of Firm
Technology Strategy for Right
Networks and works exclusively with accounting firms to
optimize the internal production workflows within their tax, audit, administrative, and client accounting and
advisory services areas.
CES.tech

42%

58%

TOTAL MEDIA ATTENDANCE

MEDIA OUTLETS

STORIES PRODUCED

GLOBAL EXHIBITORS

DOMESTIC2021 ■
INTERNATIONAL
FEBRUARY
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