COVER STORY BUSY Putting Out Fires or Lighting a Fire for Your Firm? By Arianna Campbell 6 FEBRUARY 2021 ■ AS WE ENTER another busy season in the accounting profession, I encourage you to take some time to think about what this time of year means for you and your firm. Are you putting out fires or lighting a fire for your firm? www.CPAPracticeAdvisor.comhttp://www.CPAPracticeAdvisor.com