february2021 - 9

FROM THE TRENCHES
effectively. It is time for your own
discovery journey in both columns
and podcasts this year and beyond.
We plan to initially cover products in the following categories:
■ 1099, W2, & Misc.
■ Accounting Software for CPA Firms
■ Audit Products
■ Backup Solutions
■ Document Management Solutions
■ Estate & Financial Planning
■ Fixed Assets
■ Payroll Products
■ Practice Management Products
■ Productivity Software
■ Tax Document Automation
■ Tax News Products
■ Tax Planning
■ Tax Research Products
■ Tax Software Products
■ Time and Billing Products
■ Workflow
■ Write-Up Solutions
We will use a framework that
includes all of these and more.

■ Advisory First - Planning, Core,
Ter t iar y (Concierge/ Refer ral)
Services
■ CAS - Repeatable deliverables
■ Compliance - So we do not forget
the fundamentals and where we
came from
■ Innovat ion - Emerg ing Technolo g ie s, ne w r e lea s e s, a nd
breakthroughs
■ Fundamentals - so we can do things
the easiest and best way
■ Philosophy - so we are choosing the
right things

AND WHAT ARE THE
RULES? EXPERIENCE
MATTERS!
The main rules are that we must
always provide an outstanding client
experience, an interesting and motivational team member experience,
and an optimal partner experience,
including time and profit. We will
look at how to use technology to
support niches and vertical markets.
And like the best of the tour guides,

we will show you the best spots to
see, enjoying the greatest of smorgasbords, while keeping you out of
danger. Throughout the process, you
will realize that we will be striving
to " keep it simple. " But we cannot
set out and do this alone. Innovating and learning is a collaborative
effort. Please ask for guidance, help,
and assistance. While our role is as
a guide and Sherpa, we want you to
enjoy the experience of continuous
learning and insights that you did
not think were possible. So now, it is
time to create the future together!

AND THE FUTURE IS?
While CES typically involves an
annual trek to Las Vegas to hang
out with 100,000+ of our best friends
and new acquaintances, this year's
version was virtual. Interesting
innovations included:

BUSINESS
■ Fujitsu Scanners - The Fujitsu
fi-800R scanner is joined by two
new ScanSnap models - the iX1600
and iX1400
■ Metamaterial
■ The world's most transparent
and 5G ready antenna

FEBRUARY 2021 ■

for next gen smartphones and
automotive applications
■ A full color, holographic transparent
display for automotive and wearable
applications
■ A metal-mesh (NanoWeb - product
line) active defogging application on
diving masks
■ A new electric vehicle platform
for vehicles of all kinds from GM
shows us that we shouldn't write off
Detroit as electric vehicles become
more mainstream
■ Caterpillar shows us that the car
companies don't have anything on
them when it comes to operating
autonomously

PERSONAL
ColdSnap - Fresh frozen treats from
a rapid freezing appliance, which
produces single servings of frozen
confections on demand and with
no mess. The company goal was to
create a Nespresso-style machine
that generates ice cream on demand
without requiring cleanup.
GoSun Solar products - including
a solar French Press (Brew), water
filtration system (Flow), solar stoves
(Fusion, Sport, and Go) and more
As a reminder, many of these
products displayed at CES never make
it to market, but they are a foreshadowing of the things to come. ■

www.CPAPracticeAdvisor.com

9
http://www.CPAPracticeAdvisor.com
february2021

Table of Contents for the Digital Edition of february2021
