CPA Practice Advisor - 20
BUILDING YOUR
Each month we explore the
advantages and intricacies
of developing and growing
a niche practice.
This month we're examining
what it takes to attract and
serve construction and
contractor clients.
NICHE PRACTICE
5 Marketing Tips to Attract Construction Clients
By Becky Livingston
IF YOU HAVE a large repository of returning customers and referrals, you may not feel like you need to focus on lead generation.
But, even regular clients can stop coming back. So, rather than
resting on your laurels and letting the competition gain market
share, consider these marketing tips to keep generating leads
and growing your firm.
If you're starting from scratch, or
are looking for new ideas, below are
a five marketing strategies you can
implement quickly to help reach your
industry goals.
LOCAL SEO
RESOURCES FOR
THE CONSTRUCTION
ACCOUNTANT
* Construction Accounting
TIps & Terms Glossary:
https://bit.ly/2XyLepZ
* 6 Examples of
Construction Accounting
Best Practices:
https://bit.ly/3236WS5
* Construction Cash
Management Tips:
https://bit.ly/2Xpjvc4
* Accounting for
Construction Contracts:
https://bit.ly/326i6Wy
* VIDEO: Construction
Accounting vs. Regular
Accounting:
https://bit.ly/2RJ808Y
Building Your
Niche Practice
is sponsored by
Intuit QuickBooks.
20
JULY 2019 ■
Maximizing your free, local search
engine listings in Bing and Google
helps your firm to rank on the first
page of search results each and every
time. Avoid doing the basics here.
Add as much information about your
business that would appeal to the
construction industry as possible.
Including terms like Construction
Accounting, Construction CPA and
Tax Firm, and QuickBooks Pros, in
your business description will help.
Also, add high-profile services the firm
offers, such as lease and equipment
accounting, financial statement audits,
payroll services, cash flow guidance,
and more. Including industry-related
images in the profile also immediately
identifies the industries you serve.
LANDING PAGES
Landing pages are web pages created
for a specific purpose - to capture
leads. Even if you don't have any
content specifically for the construc-
tion industry, you should have a
construction-industry landing page.
You could provide a downloadable
brochure that outlines the services
you offer to construction clients. In
addition, leverage industry-specific
images and language, while keeping
the call to action relevant, such as
"Stop digging for help. Give us a call
today!" Free tools, like Canva and Pablo
by Buffer, are easy to use for graphics
and brochure design.
PAIN POINT WEBINARS
Consider the pain points construction
owners and chief operating officers
have and create a short webinar
series to help them overcome their
challenges. Consider a series of hot
topics, like lease accounting, common
accounting errors construction companies make, employee misclassification,
equipment financing, and more. Also,
deliberately name the webinar series
Transform Your Thinking on Serving the Construction Industry
By Tonya Schulte
ACCOUNTANTS IN THE construction industry often approach me
and ask for tips and tricks pertaining to working for this challenging industry. TIP 1: Be sure that you are aware of the differences
between types of construction companies and the greatly varying
compliance and analysis needs that can exist among them.
Start by clarifying the type of
contractor you plan to serve.
■ Do you plan to work for residential or
commercial contractors?
■ Will you be serving general contractors or subcontractors and specialty
tradesmen?
■ Have you considered that developers
can be a standalone type of construction client with very distinct needs of
their own?
The next question I am usually
asked is which software works best for
construction clients, yet that question
www.CPAPracticeAdvisor.com
can only be answered once the above
questions have been resolved.
Not all software is created equal.
There are so many apps and some are
more suited to one or another of the
contracting businesses. Whereas one
app tracks things like square footage of
roofing supplies or linear feet of piping
for a subcontractor's needs, a totally
different app will help record the
entire scope and range of ground-up
home building stages that can range
from demo and site work to final trim.
Knowing what your client needs to
track and report is crucial.
One of my preferred things about
today's cloud accounting influx is the
fact that cloud app developers are able
to update and upgrade their software
on a very regular basis. Which brings
me to the second tip.
TIP 2: Taking the time to develop a
good relationship with app developers
is one of the best ways to add value
for your clients. Being able to say to
a client, "I see exactly how a change
to that aspect of the program could
improve your workflow. Let me reach
out to the app developer team and let
them know how that would improve
your experience," is a huge benefit to
our firm.
Not all the changes that we suggest can be made immediately, but
many of the changes that our firm
https://www.bit.ly/2XyLepZ
https://www.bit.ly/3236WS5
https://www.bit.ly/2Xpjvc4
https://www.bit.ly/326i6Wy
https://www.bit.ly/2RJ808Y
http://www.CPAPracticeAdvisor.com
CPA Practice Advisor
Table of Contents for the Digital Edition of CPA Practice Advisor
From the Editor: It's Time to Take a New Look at Your Tax Practice
Financial Planning - How to Extend Your Firm with Personal Financial Planning
From the Trenches: Do Your Best Small Business Accounting
Point-of-Sale Systems
Apps We Love: DIY/Construction/Home Repair
The Proadvisor Spotlight: Summing it up at Scaling New Heights: 35 years of Intuit Innovation
Small Business Accounting Programs
A Year in the Life of a Payroll Accountant: Is Paid Family Leave Taxable?
How will AI and Automation Change Workers' Jobs?
5 Marketing Tips to Attract Construction Clients
Transform Your Thinking on Serving the Construction Industry
The 21st Century Accountant: How Robotic Process Automation Tools Work
The Millennial Advisor: Remote Work: It's Time
The Leadership Advisor: Innovation for Small Firms on a Budget
The Staffing & HR Advisor: Successful Succession: 7 Tips for Getting There
3 Tips to Organize and Strengthen Your Client Relationships this Summer
AICPA News
Lean Six Sigma Advisor: 5 Ways to Maintain a Positive Attitude for Change
What Millennials Want: How to Woo the Modern Workforce
Bridging the Gap: Leveraging the Four Cs to Automation and Advisory
CPA Practice Advisor - 1
CPA Practice Advisor - 2
CPA Practice Advisor - From the Editor: It's Time to Take a New Look at Your Tax Practice
CPA Practice Advisor - Financial Planning - How to Extend Your Firm with Personal Financial Planning
CPA Practice Advisor - 5
CPA Practice Advisor - From the Trenches: Do Your Best Small Business Accounting
CPA Practice Advisor - 7
CPA Practice Advisor - Point-of-Sale Systems
CPA Practice Advisor - 9
CPA Practice Advisor - 10
CPA Practice Advisor - 11
CPA Practice Advisor - Apps We Love: DIY/Construction/Home Repair
CPA Practice Advisor - The Proadvisor Spotlight: Summing it up at Scaling New Heights: 35 years of Intuit Innovation
CPA Practice Advisor - Small Business Accounting Programs
CPA Practice Advisor - 15
CPA Practice Advisor - 16
CPA Practice Advisor - 17
CPA Practice Advisor - A Year in the Life of a Payroll Accountant: Is Paid Family Leave Taxable?
CPA Practice Advisor - How will AI and Automation Change Workers' Jobs?
CPA Practice Advisor - Transform Your Thinking on Serving the Construction Industry
CPA Practice Advisor - 21
CPA Practice Advisor - The 21st Century Accountant: How Robotic Process Automation Tools Work
CPA Practice Advisor - The Millennial Advisor: Remote Work: It's Time
CPA Practice Advisor - The Leadership Advisor: Innovation for Small Firms on a Budget
CPA Practice Advisor - The Staffing & HR Advisor: Successful Succession: 7 Tips for Getting There
CPA Practice Advisor - 3 Tips to Organize and Strengthen Your Client Relationships this Summer
CPA Practice Advisor - AICPA News
CPA Practice Advisor - Lean Six Sigma Advisor: 5 Ways to Maintain a Positive Attitude for Change
CPA Practice Advisor - What Millennials Want: How to Woo the Modern Workforce
CPA Practice Advisor - Bridging the Gap: Leveraging the Four Cs to Automation and Advisory
CPA Practice Advisor - 31
CPA Practice Advisor - 32
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